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ANALYSIS: COUNTER-TOP COOKING Home Appliances


Smeg’s new Induction Hobd. Below right: The I6433C Induction Hob from Hisense


March 2023 ertonline.co.uk


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A far-infrared heating tube means that food is cooked faster and more evenly, and 10 auto cooking programmes make preparing meals as simple as pressing a button; the home fry function also uses just a small amount of oil to cook things like chips, onion rings and chicken nuggets.


A job for the hob


Of course, if we’re talking about counter-top cooking we can’t forget about the humble hob. Although, they’re not so simple anymore. With induction technology, dual-cooking zones and even built-in extraction, the features and benefits have developed rapidly in recent years and now give consumers many more ways to prepare their dinners – often with very minimal fuss.


Induction hobs have been reported as the top hob


choice in the UK, winning nearly half of favour amongst consumers, according to research. And retailers should focus on the convenience aspect to appeal to busy consumers. Earlier


“Whether you’re heating up, frying or cooking


food, or boiling water, or slow cooking or sous vide, the cookware makes this process simple and effortless,” explains Stuart Wilson, National Account Manager for ASKO.


“The Celsius Cooking system is a smart advanced cooking technique that provides users with complete control over their cooking experience – yet it’s completely new to the market and unique to ASKO!” Mr Wilson adds:


“With an electronically


connected pan, hob and probe, consumers can cook foods to precise temperatures and control the exact timings – guaranteed to make at home cooking more convenient.”


this month, ASKO launched its new Celsius Cooking Induction Hob (below) with an intuitive interface providing different programs that allow consumers to choose from a range of cooking methods and temperatures.


Mr Mackey agrees: “Compared to gas cooking, induction is faster and takes only a little over a minute to boil a pint of water. And as heat is only generated when the pan comes into direct contact of the specific cooking zone, this helps to optimise power consumption by only using energy when it’s absolutely required.”


Smeg has a new 70cm Induction Hobd – a combined hob and hood appliance that would be ideal for a smaller kitchen. It uses an Auto-Vent system where the hob controls the hood extraction fan speed to automatically suit the cooking temperature and power settings.


And with Multizone operation, the cooking zones can be used independently or combined into a single zone; each one has its own slider controls to adjust the heat levels. Also providing a similar feature is Hisense with its I6433C Induction Hob; it has Flex and Bridge Zones where the hob will maintain a consistent temperature across both zones so it’s possible to cook big family meals evenly and minimise the risk of burning.


Other functions include the Soft Melting


feature – it maintains a temperature of 42 degrees so users can master melting difficult ingredients such as chocolate. Matthew Glynn, Product Marketing Manager for Hisense UK, says how the I6433C heats up twice as fast as a gas hob… “The temperature can be altered in an instant touch, which limits the danger of things boiling over!


“Not only that, but it has a handy pause button


so you can pause the hob for 10 minutes and it’ll return to exactly the previous setting when you’re ready to cook again.” With options like these at consumers’ fingertips nowadays, it seems there’s no excuse for anyone not to be more experimental in the kitchen. And of course, one benefit to sell to consumers is the fact that if they use their oven less and less then there’s less and less need to clean it!


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