A SIGN OF DESIGN Home Entertainment
Philips OLED908
March 2023
ertonline.co.uk
Philips OLED908
This is reflected in Philips partner choices, says Mr 22
Rod White, Chief Design Officer for Philips TV and audio, has been a staunch advocate of sustainable design when it comes to TV, and says there’s been a noticeable rise in what he describes as ‘conscious consumerism’. “People are much more aware of issues relating to sustainability, and we need to reflect that in our materials and our decision making and manufacturing,” he says.
“In the past, chrome and blue light were the must-have for consumer electronics, but now both
Samsung’s The Frame
have gone. Philips has no full chrome anymore, and our TV range from the end of last year reflects our decision to avoid secondary finishing whenever possible, to make sustainable material choices, from the packaging to the product.”
Mr White believes that the collective pandemic experience has also changed attitudes to product design, in the aftermath of working from home. “We have a three-pronged design strategy at Philips: nurturing the past, sustaining the present and raising the future.”
White. He cites Kavdrat in Denmark, which has been supplying fabric to Philips for the best part of a decade, and Muirhead in Scotland which supplies leather. “We have actually created a new (more sustainable) fabric with Kvadrat for this year, along with a non-chromed aluminium stand.” Interestingly, Mr White tells us there are no plans to shift to a Vegan leather product, suggesting issues with long-term usability.
Dealers should note that Philips has quietly made significant design changes to its TV remote control this year. “When you pick it up, it understands that you’ve picked it up,” Mr White explains. “A second layer of buttons becomes available as required.” Remote control design takes more discussion hours than anything else, he confides. >>
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