March 2022 ertonline.co.uk


Appliance running costs are front of consumers’


minds these days but manufacturers are recognising this with new eco-friendly ranges. Such as the Statesman refrigeration range, distributed in the UK by Bluestem group; these meet the latest energy rating standards to help keep users’ carbon footprints to a minimum. “The latest addition is the stylish American Side-


By-Side Fridge Freezer,” comments Statesman Sales Manager, Allan Glass. “Energy efficient with its Eco, Holiday and Super Freeze control modes, the handy open-door alarm will prevent any wasted energy or spoiled food as well. “We have even introduced Total No Frost


technology to our range, which works by circulating cool air and preventing ice build-up in the Side-by- Side and the Nevis 60cm 60/40 Fridge Freezer.” And when it comes to temperature control,


Hisense refrigerators offer flexible cooling zones like the My Fresh Choice feature in the PureFlat Series (pictured right), allowing users to change the temperature only in a dedicated compartment at the touch of a button. Comments Liam Cookson, Product Marketing


Manager at Hisense UK: “Consumers need appliances that will deliver in the long run, so by investing more initially to ensure you have an efficient product that will last will ultimately deliver value for money and lower household costs.” And Valerie Posner, Business Unit Head for


Refrigeration at Bosch, agrees, adding that manufacturers have to ensure that background technology is the very best it can be so that appliances can be as efficient as possible. “Our new fridge-freezers come with better food


When a fridge door is opened it lets the cool


air escape and in turn increases energy consumption as the fridge needs to work harder to re-regulate the temperature. But with these InstaView fridges (pictured above) if you need to grab a bottle of milk or other frequently used items, you can do so just by opening the small door-in-door, which reduces the need to open the main door and lose the cold air inside.


preservation technology and more flexible interior options, which helps keep air circulating


and aids usability,” she says. “Our glass EasyAccess shelf can be pulled out fully and safely to give better access to the contents of the fridge, even when it’s well stocked.”


The space race The last two years have ignited a heightened interest in customisation and personalisation within the home… and the interior of one’s fridge is no different! With growing families there’s greater need for individuality and more flexible storage space. “The days of a ‘one-size-fits-all’ mentality for


kitchen appliances are gone,” according to Samsung. The brand recently launched its Bespoke refrigerator range which taps into trends of modularity and customisation. Users can mix and match different product types to create a tailored configuration. Inside, Samsung’s SpaceMax Technology makes


Statesman Side-By-Side American Fridge Freezer


the walls of the fridge much thinner for more storage space. In addition, there’s All Around Cooling technology which cools each compartment evenly from corner to corner and continually checks the temperature and circulates cool air through strategically-placed vents to ensure every item on every shelf stays fresher for longer.


Similarly, Head of Marketing at CDA, Carrie Bell,


talks about some of the features that make CDA appliances stand out in the market these days, including airflow control that keeps the refrigerator temperature even throughout, plus spacious humidity-controlled salad drawers for the more delicate and perishable food items. “We offer the ultimate in home food and wine


storage with our full height fridge, freezer and wine cooler combo [above] that can be seamlessly linked,” she states. “And we have one of the most comprehensive ranges of integrated fridge-freezers as well, offering 50/50 and 70/30 splits.” Elsewhere, Hoover’s refrigerators are available


in different energy classes and with frost-free technology and LED lights inside. As well as the standard style fridge-freezers, the brand also offers American side-by-sides with a sleek and stylish look. But with storage options, the new FD83 series 7 and FD70 series 7 fridge-freezers are a great option.


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