March 2022
ertonline.co.uk
“Simplicity governs our design process,” states Joe Sillett, CEO of The Funky Appliance Company. The unmistakable curves of the Funky
collections is the brand’s signature look. The ERT Award-winning Funky Toaster, for example, is a unique product with toaster slots running over a curve from left to right – a bold move away from standard rectangular and box-shaped toasters. The Funky Appliance Company has a
range of six colours for its toasters and kettles: Chrome, Cream, Rose Gold Pink, Black, White and Grey, which will continue to be the core range for 2022 also. Mr Sillett adds: “There are some fabulous brands in this category, but we feel to this
Italian SDA brand, Ariete, part of the De’Longhi group and distributed in the UK by Bluestem Group, has added key new additions to its
timeless Vintage collection,
expanding from breakfast appliances into home baking and food preparation. The brand new 1,200W Stand Mixers (far
right) are perfect for home baking; they have 10 variable speeds and a sizeable 5.5 litre mixing bowl, and come with a whisk, dough hook and beater attachment. In addition, the 1,000W Glass Jug
Blenders (right) are joining the range, complete with four blending speeds and stainless-steel blades plus a useful measuring cup in the lid and a hole to allow adding of ingredients easily and mess-free.
day that a lot of product ranges are very similar in design – off the shelf and simply with their logo and colour choice applied. We feel that this doesn’t sit with our need to have a defined and unique look.” With sustainability an ever-important
subject, the brand adopted a clear policy early on that product packaging should be just as good as the product itself. It’s all recycled cardboard, paper and plastic to make a clear commitment to end-of-life recycling, whereby the products and their materials go back into the supply chain through recycling. “Customers want to make their kitchens
more beautiful and fill them with products which they are happy to look at and happy to use,” continues Mr Sillett.
The new products are available in the usual
cream, mint green or light blue colourways, signature of the nostalgic Ariete Vintage range. Also new from the brand is the AR1380 Slim Metal Espresso Coffee Maker (left),
“We have big plans over the next 12
months to launch a new Funky Housewares range as part of our exclusive agreement with RKW, which will also include a new Cookware range in Q1 2023. Alongside this, we are putting a Funky Air Fryer into full development and we hope to add our Funky Microwave too!”
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suitable for both powder and ESE pods. At 14cm wide it is compact but has a removable 1.1 litre water tank, cup warmer and removable drip tray, as well as the descale warning and auto switch-off after 25 minutes.
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