ANALYSIS: REFRIGERATION Home Appliances
COOL IT! 32 W
Keeping cool in the kitchen is crucial these days, as food wastage is a growing concern and refrigeration appliances are tasked with keeping items fresh and tasty for as long as possible. With so much for consumers to consider now, Jack Cheeseman takes a look at what’s on offer.
e are seeing more home appliances with more connected features these days, and the refrigeration sector is no different. Advancements in
technology can help customers keep food fresher for longer and the products themselves are becoming more and more accessible to use with dedicated apps. The hOn app from Haier, for example, keeps
consumers up to date with the contents of their fridge, but also the inner workings of the appliance to ensure it is working at optimal efficiency. And also offering Wi-Fi connectivity, LG’s ThinQ
app allows remote control – whether it’s to change the temperature or to activate express freeze in preparation for unloading shopping bags. With the addition of Smart Learner on the app, this modifies the appliance behaviour by proactively cooling and dropping into low power mode based on customer usage habits. Bosch brings its Home Connect app to the
kitchen with a handy storage guide to help consumers organise their fridge and optimise food items by recommending their ideal storage temperature and section. Of course, food wastage is a growing concern
across the UK right now and the ability to store food items for longer is something coming at the top of many consumers’ wish lists. And there’s no excuse for throwing things away when modern refrigerators can help us to avoid this. One option, sticking with Bosch, is the VitaFresh
drawer, which is set around zero degrees (lower than the rest of the fridge) to allow storage of fish and meat hygienically and in “perfect” conditions, the brand says. It always maintains optimum humidity so will keep fruit and vegetables fresh as well, locking in vitamins and nutrients.
Over at Hitachi, it has already been an exciting
start to the year with its launch range of refrigerators now being sold via Big Red Sales through Euronics dealers across the UK. Says Peter Lawrie, UK Sales and Marketing
Manager at Hitachi: “With the cost of living rising right now we are ensuring that our products keep food fresher for longer, meaning consumers are not only able to enjoy great tasting dishes but they are not wasting money by wasting food. “Over the last decade, Hitachi has developed
and refined the Vacuum Compartment in our key models. This is a really neat compartment [pictured right] that extracts oxygen from a sealed compartment; by doing this it firstly prevents oxidation and retains freshness and nutrients in food items, which removes the need for single- use plastics, but secondly it slows down dehydration meaning food retains its original flavour and texture. And finally, it provides a great time saver when marinating food!” Mr Lawrie adds that another feature of Hitachi’s
four-door refrigerators is the selectable drawer zone at the bottom so the consumer can switch between fridge or freezer use.
Eco-friendly Energy efficiency and environmental factors play a big role in product selection when shopping now, as consumers are always looking for ways to keep household bills down. One example of technology that helps with this is LG’s InstaView refrigerators; these come with a glass viewing panel on the front door so users don’t have to actually open the fridge to check what’s inside – they can just knock on the screen twice to turn it transparent and they can see inside.
Hitachi’s FBF Luxury Series
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