ANALYSIS: KITCHEN DESIGN Home Appliances
Home is where the art is To cater for today’s increasingly creative consumer, manufacturers are now offering
kitchen gadgets in more colours, shapes and sizes than ever before, and the ‘saleability’ of these appliances has never been better! Jack Cheeseman takes a look at the market…
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opportunities to personalise these spaces are greater than ever with quality colours, accented attributes and touchable textures. So ERT speaks to some of the industry’s leading manufacturers about how people are pimping out their places with the latest and greatest home appliances...
W Mr Smith continues: “The response from Cavaletto Jade Green
our younger consumers has indicated a greater demand for fashion-forward kitchen appliances. Cavaletto meets this demand with its trendy, ‘Instagrammable’ appeal across the sophisticated colour palette, rose gold accents and premium matte finish. “The pandemic has certainly had an
influence on where trends are heading, and working with our trend forecasters we determined that natural colour palettes will be exceptional for wellbeing restoration and commercial success in 2022. Increased focus on sustainable, climate-positive living is bringing consumers closer to nature and influencing their purchasing decisions.” RKW will soon be launching Jade Green
Tower is one of the fastest-growing SDA brands in the UK, offering kettles, toasters, coffee machines, microwaves and housewares in a variety of collections. “We truly believe the home is an
extension of one’s personality, and we’re committed to offering the most versatile designs with our Tower collections,” says Alex Smith, Creative Director at RKW. “Our Cavaletto designs pair perfectly with
modern interiors; Empire complements bold homes with block colours and vintage art deco patterns, while Scandi uses soft, gentle colours that shine in a minimalist kitchen.”
In its product development, RKW works
with trend forecasting companies to identify emerging textures, patterns and colour palettes for the following year. Mr Smith adds that understanding the latest design trends is paramount to the company’s success. He says that soft touch, ergonomic matte
finishes and luxe metallic trims are becoming more and more popular with consumers today, demonstrated by the success of Tower Cavaletto – the biggest selling collection by volume, with record amounts of engagement on social media.
and Optic White colours with a hint of luxurious gold for a little indulgence! Jade Green, Pink Clay and Black will also be available in the Scandi collection later this year, as Mr Smith explains: “We have used influences from nature in our appliances to help shape a more reassuring home environment – we expect this will be immensely popular in kitchen design moving forward.”
hether it’s a retro style harking back to a bygone era or a futuristic yet minimalistic, modern aesthetic, home design and decoration is extremely important to consumers, now more than ever. Nowadays consumers are more conscious of their surroundings and interiors; kitchens especially are now multipurpose spaces where they cook, eat and even work… and now also be used to entertain and socialise wtih friends and family after two years of missing out! As a result, people crave a kitchen design that ticks a lot of boxes. With all the various appliances and accessories on offer today, the
Scandi Pink Clay
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