June 2026 ertonline.co.uk


ERT needs your input for The ERT Report


At a time when businesses continue to navigate changing consumer habits, rising costs, increased competition and evolving supplier relationships, it’s more important than ever that the voices of independent retailers are heard.


By taking just a few minutes to complete the


Independent electrical retailers and kitchen specialists are being urged to take part in The ERT Report, an industry-wide survey designed to provide a clearer picture of what’s really happening across the sector.


survey, retailers will help create a comprehensive snapshot of the industry, covering topics such as sales performance, customer confidence, product trends and the biggest opportunities and challenges facing businesses today. The more retailers who participate, the more valuable and representative the findings will be.


AO becomes the first retailer globally to exceed one million Trustpilot reviews with a 4.9/5 rating


Online appliances and electricals retailer, AO World has announced that it has exceeded one million reviews on Trustpilot whilst maintaining its exceptional 4.9 rating – the first retailer in the world to achieve this milestone. Trustpilot ratings are based on verified customer feedback, making them one of the most widely used indicators of real customer satisfaction. Although other retailers on the platform have hit one million reviews, no other has done so with such a high score. AO is also just a few months away from hitting one million five-star reviews on


Trustpilot.


John Roberts, Founder and CEO of AO, said: “Achieving a rating of 4.9 from one million reviews represents an incredible milestone which I and the entire team are hugely proud of. That rating, at that scale, is only ever earned. It’s the quiet proof that when you look after customers properly, they tell the world. They are, after all, our best form of advertising. “From our first order 26 years ago, constantly raising the bar on what amazing service means remains a singular obsession for us. “That’s no mean feat, particularly in a logistically difficult category like electricals, and highlights AO’s structural advantage, which we have been building with world class quality at scale since 2000 and underpins our reputation as the UK’s most trusted electrical retailer.”


Importantly, all responses are completely anonymous. There are no requests for turnover figures or sensitive business information. Instead, the survey consists of straightforward, multiple-choice questions based on your experiences over the past year. To find out more and complete the survey, see the story online, here: https://ertonline.co.uk/news/ert- needs-your-input-for-the-ert-report/


If you have any questions, please contact: Will McGill, Editor WMCGILL@DATATEAM.CO.UK


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Mitchell & Brown brings premium showroom theatre to Max Electrical


Mitchell & Brown has unveiled a new branded showroom installation at Max Electrical, underlining its ongoing investment in the UK independent electrical retail channel. The new premium in-store TV showcase,


installed at Max Electricals’


Lutterworth, Leicestershire showroom, creates a striking focal point designed to capture customer attention while highlighting the breadth of the Mitchell & Brown television range in a modern, engaging retail environment. Featuring multiple Mitchell & Brown televisions across a variety of screen


sizes and specifications, the installation combines bold branding, coordinated merchandising and live demonstration content to create a highly visible showroom destination that immediately draws customers into the category. For Max Electrical, the new display installation represents both a significant visual upgrade for the showroom and an opportunity to further strengthen customer engagement within one of the most competitive categories in consumer electronics retail. Simon Jones, Company Director at Max Electrical, commented, “The new Mitchell


& Brown display has created a real focal point in-store for us. The branding looks incredibly professional, and the layout gives customers the opportunity to compare multiple screen sizes and features side-by-side in a relaxed retail environment. We greatly value working with a brand that continues to actively support independent electrical retailers with this level of investment and commitment.”


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