June 2026
ertonline.co.uk
The emphasis on consistency was central to
Jackie Chen, Dreame Technology’s Head of Small Kitchen Appliances, said the company was aiming to take the guesswork out of using small appliances, while make them fun to use.
the product’s development. Rather than requiring consumers to experiment with temperatures and timings, the AeroFusion has been designed to simplify the process and deliver reliable outcomes regardless of cooking experience. Dreame has also introduced steam-assisted cleaning technology, addressing another common consumer frustration. “A great cooking experience shouldn’t end with a difficult cleanup,” Mr Chen said.
From air purification and kitchen appliances to personal care products and future mobility solutions, Dreame is attempting to create a connected environment in which devices communicate with one another and automate routine tasks. The breadth of that ambition was visible
throughout the exhibition floor, but perhaps nowhere more clearly than in the company’s growing small kitchen appliance category.
SKAs to “make every day enjoyable” Jackie Chen, Dreame Technology’s head of small kitchen appliances, opened his presentation by addressing a challenge that resonates with many consumers.
Cooking at home should be enjoyable, he argued, yet the reality is often very different. “It can feel time-consuming, inconsistent and sometimes frustrating,” Mr Chen said. “So we asked a simple question: how can we make everyday cooking easier, more intuitive and more enjoyable? “At Dreame, we believe innovation should solve
real-world problems. It’s not just about adding features, it’s about improving the experience.” The presentation focused on three key
products: the AeroFusion Air Fryer AF60, the BlendLogic Power Blender PB70 and the Ecceluxe Master Fully Automatic Espresso Machine FCM60. Together, they provided an insight into how
Dreame intends to expand its presence in the kitchen appliance market while applying the same technology-led philosophy that has driven its success in floorcare. Although each product serves a different purpose, all three share a common goal – reducing complexity, removing uncertainty and making everyday tasks easier.
Jeremy Xiao, Product Manager for Robotic Vacuum Cleaners at Dreame Technology, presented the company’s Dual UltraExtend Arm Technology
Dreame AeroFusion Air Fryer AF60 Air fryers have become one of the fastest- growing categories in small domestic appliances, with consumers increasingly attracted to their convenience and healthier cooking methods. However, Mr Chen believes many products still leave room for improvement.
While air fryers can save time, users often encounter issues such as uneven cooking, dry food or inconsistent results. “Our new air fryer uses a 360-degree airflow system combined with dual heating elements,” Mr Chen explained. “This allows heat to circulate evenly, creating a crispy exterior while keeping the inside tender and moist. “The result is food that tastes better and cooks more consistently, without the guesswork.”
Dreame BlendLogic Power Blender PB70 The company’s second kitchen launch focused on blending technology. According to Mr Chen, traditional blenders often involve a degree of trial and error, with users adjusting speed settings and blending times in pursuit of the desired consistency. Dreame believes intelligent sensing technology can largely remove that uncertainty. “We wanted to remove that uncertainty,” Mr Chen said.
“Our blender uses advanced sensing technology to detect the ingredients and adjust performance in real time.
“It automatically adapts speed and power, ensuring smooth and consistent results every time.
“This makes blending simpler, more reliable and more intuitive.” >>
15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
