June 2026 ertonline.co.uk


JOINT WINNING MULTIPLE


ProCook, Westgate Shopping Centre, Queen Street, Oxford


This store is located on the upper ground level of the Westgate Shopping Centre, and is located between other national retailers, Lush and Skechers.


I was looking to buy a stand mixer. Inside the


store, I located the electricals area and there were three stand mixers on display. The red and black models were priced at £249, while the gun metal model was priced at £199. The price tickets indicated that the stand mixers have six speed settings and pulse function for easy folding, whisking and beating. Nick approached me and asked if I needed any help. He explained that the mixers feature a six-litre mixing bowl, and he pointed out that the KitchenAid stand mixer only features a five- litre bowl.


He said that included with the stand mixers are a splash shield and whisk, beater and dough attachments. He added that the mixer’s attachment hub was compatible with KitchenAid accessories.


Nick pointed out that the gun metal mixer was incorrectly priced, but said that he would honour that price if I was interested in that model. He added that the mixers come with a two-year guarantee.


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


Honouring the price, making comparisons with KitchenAid and mentioning the two- year guarantee, were all excellent attempts by Nick to close the sale. The store was well presented, inside and out.


O’Gormans, High Street, Kidlington


Richer Sounds, West Way, Botley Road, Oxford


This store is located on the site of a former Greene King pub, the George Inn, which was snapped up by Richer Sounds in the summer of 2011.


I was in the market for a big TV. Inside


the store, I was greeted by Ash, who asked if I needed any help. I explained what I was looking for and he said that OLED is the best technology. He showed me three LG OLED sets, explaining that the largest set was a 65in TV. I explained that I would need a slightly smaller TV and Ash said that a 55in LG OLED TV (OLED55G54LW) was currently reduced by £200 to £1,500. Ash said purchasers of the TV could buy an


LG 5.1.1 channel Dolby Atmos sound bar and subwoofer (US70TR) for just £79, instead of paying the usual retail price of £699. To conclude his presentation, Ash took my details, sent me a quote, and highlighted that the offer price on the TV was only running for another 10 days.


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


Ash was able to close the sales multiples times – with the mentions of the TV offer, the £79 sound bar and subwoofer, and the promotion coming to an end. The store was well presented, and its location is fabulous.


Established 1963, O’Gorman’s is an independent family-owned company with two Oxfordshire shops in Bicester and Kidlington. I wanted to buy a stick model. Inside the shop, I was greeted by Dan, who got work straightaway. He started by asking about our last vacuum cleaner, and I gave him the information. Dan presented a Sebo model (95001GB Balance A1), which was priced at £339. He said the cordless design is built for all


floor types, with the model weighing as little as 2.3kg, making it easy to manoeuvre around furniture, carry upstairs and transport from room to room with minimal effort. Dan said the Sebo offers up to 48 minutes of


cordless runtime (on the lowest setting). He said the SEBO Power Brush features LED search lights, anti-hair-wrap technology and a low profile to reach under furniture, while a built-in safety shut-off prevents damage if the roller becomes blocked.


Dan said that accessories such as a wall mounting stand, extension hose, crevice tool with LED light, and specialised rollers for both hard floors and carpets are included. He added that the Sebo model comes with a two-year guarantee.


Sales skills: 4/5


Store presentation: 5/5


Total score: 9/10


Dan’s mention of the two-year guarantee was an attempt to close the sale; the store was well presented.


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