Advertorial AEG


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ere at AEG, we are committed to


delivering innovative major


domestic appliances that combine cutting-edge technology with energy-efficient performance, while


also meeting the growing demand for stylish, modern design. Consumers are demanding more efficient products in their home, with a desire to lessen their environmental impact while also lowering their household expenses.1 Our research revealed that over three quarters (88%) of our customers want brands to help them be more environmentally friendly,2


and


in response, AEG designs appliances to help make energy-efficient use easier for consumers, with features that maximise resource efficiency in the home. We also believe that keeping ingredients


as fresh as possible is the beginning of the journey for creating great tasting food. Following the growth of social media food trends and recipes, this has encouraged more consumers to buy fresh, organic produce, increasing demand for appliances that can help keep food fresher, for longer.


Advanced cooling that adapts to you: AI CoolAssist® To support longer-lasting


freshness,


technologies such as AI CoolAssist® intuitively adapts fridge settings to daily routine – whether consumers are unloading a grocery shop or leaving for vacation. AEG’s research shows that over half of consumers (53%) say that energy efficiency


will be a major factor in their next purchase. 3


Available with selected 6000, 7000, and 8000 series models, AI CoolAssist® supports consumers to leverage their functions and settings with ease, helping to reduce energy consumption and maintain a consistent temperature. To do so, AI CoolAssist® identifies and analyses consumers appliance usage across


AEG Cooling Appliances - designed to keep your food fresher for longer


a rolling 14-day period, adjusting temperatures to adapt to three modes: busy/quiet hours, shopping mode and vacation mode. AI CoolAssist® learns habits to optimise cooling temperature, and during low-use times, can help save up to 14% energy.4


GreenZone+ & Cooling 360° Other technologies for maintaining freshness, taste and texture, is the GreenZone+ drawer and Cooling 360° technology, available on 8000 Cooling 360° Integrated Fridge Freezer. The GreenZone+ drawer creates an ideal environment to help preserve freshness and nutrients, while preventing excess moisture and drying out with no manual adjustments. A sealing lid separates the drawer from the rest of the fridge, creating high-humidity microclimate which is perfect for fruits and vegetables. Cooling 360° protects food quality with a steady temperature by circulating cold air to every corner, protecting ingredients from freezing, helping maintain freshness time and time again.


Freestanding and Built-In Fridges and Freezers AEG offers both freestanding and built-in fridge freezers in a variation of ratios and sizes, including MaxiSpace, which has 45% more capacity than a standard Fridge Freezer5 Luke Ralph, Cooling Range Manager at Electrolux Group UK&IE says “Design and


.


aesthetics play a vital role when consumers purchase their refrigeration appliances and AEG is constantly designing innovative new technologies to match ongoing trends in the kitchen space. It’s important that as a supplier we provide consumers with appliances that easily fit into their overall kitchen design.” A freestanding fridge and fridge freezer is perfect for consumers who prefer more freedom in their kitchen, as they can be moved with relative ease and can be placed in a different room, if needed. Built-in refrigerators and freezers also have their benefits and are the perfect enhancement to any modern-day kitchen. They contribute towards a more streamlined and uniform kitchen profile. A built-in fridge fits flush with the surrounding kitchen cabinetry, which results in a cleaner, sleek, high-end appearance.


1


Electrolux Group For the Better SUSTAINABILITY ACHIEVEMENTS 2024 Report.


2


AEG Green Gap Survey 2019 for Electrolux’s Better Living Programme.


3 Truth About Laundry 2025. 4


Energy savings measured on 1780 CB Multichill, 1780 CB Twintech Nofrost and 1225 Freezer NoFrost during activation of Autovacation mode versus factory default settings with AI CoolAssist off and tested with an external temperature of 25°C. Actual energy savings may vary based on usage patterns and environmental temperature.


5 Compared with a standard AEG Fridge Freezer


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