July/August 2021

Haier Group mourns the passing of Chris Bennett

Haier Europe has sadly reported the passing of Chris Bennett, Channel Director – Electrical Specialists. A well-known and highly-respected industry figure,

Mr Bennett joined Hoover more than 13 years ago and during this time made a very significant contribution to the business. A highly valued member of the UK senior leadership

team at Haier, he had recently been working alongside the commercial and logistics teams, leading a successful project to deliver operational excellence. After being unwell in 2019, Mr Bennett returned to

the business in November 2020, but unfortunately and unexpectedly he passed away peacefully on Sunday 4 July this year. David Meyerowitz, CEO at Haier UK and RoI, said: “Chris will be greatly missed by friends, colleagues

Hisense has reported of significant sales uplifts following its sponsorship of EURO 2020. The electronics manufacturer was an Official

Sponsor of the tournament and the company focused promotional and marketing activity on product sales. Between January and June 2021 and as a direct impact of the sponsorship, sales of Hisense’s flagship Laser TV portfolio increased 10 times year-on-year. The company launched a range of marketing

campaigns in Europe to maximise the sponsorship benefit: from showcasing its exclusive brand

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exposure at Festival Towers in six tournament countries; launching a ‘Trophy Tour’ to engage with customers; to driving traffic through Twitter giveaway campaigns and promoting products to e-commerce. And next year will see Hisense continue its

dedication to sports marketing, as one of the official sponsors of UEFA Women’s Euro 2022 and FIFA World Cup.

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AMDEA supports BEIS event:

‘2050: Fridge of the Future’

and many in the industry. All of our thoughts and support are with Chris’s family at this extremely sad time, especially his wife and three young children.” Friends and colleagues can make donations if they

wish in the memory of Chris to the Friends of Bristol Eye Hospital.

Taking place in London AND via a live stream on 16 September, the 2050: Fridge of the Future event will bring together stakeholders to discuss changes in society, concerns about the environment, and the opportunities offered by new technology. What will the Large Domestic Appliances of 2050 and beyond look like? What effect will measures to meet Net Zero targets have on the appliances of the future? This free-to-attend event is a collaboration led

by the Office for Product Safety and Standards, in partnership with City, University of London, The Association of Manufacturers of Domestic Appliances (AMDEA) and London Fire Brigade. It will feature themed panel sessions that will

stimulate discussions to understand what Large Domestic Appliances in the future will likely look like, how this will be shaped by evolving demand, new technologies, environmental considerations, and the impact these might have on product safety. For those attending in person, AMDEA is

sponsoring a drinks reception after the event. Further info and the full agenda is available online.


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