search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
PREMIUM SDA Home Appliances


Small but mighty 20 They may not be big, but the functions and benefits of SDAs are certainly


impressive. Sales in this market have soared in the past 18 months, but what’s new in the world of these worktop wonders? Jack Cheeseman investigates.


T


he nation is rediscovering its love of cooking and this is reflected in the growing number of kitchen gadgets adorning consumers’ worktops up and down the country, not to mention a huge new wave of inventions coming from small domestic appliance manufacturers.


Within the SDA category, there are some very exciting developments. Not


only are the all-in-one counter-top solutions helping even the most inexperienced consumers produce high quality, fresh food and drinks, but consumers also have an increasing choice of colour and design options to suit a variety of tastes and budgets. The majority of SDA categories enjoyed strong growth last year and


momentum has continued into 2021, thanks mostly to food preparation gadgets that have experienced 62 per cent growth and now account for 30 per cent of the total SDA market.


“From my 20 years in the industry it feels like it’s never been better to be


in SDA,” Swan’s Marketing Director, David Foulstone, tells ERT. “Looking at the data it only seems that ironing has taken a bit of a backseat due to the fact that no one has been going out! “I feel that we have tapped into the under-40 market very successfully,


talking to them and engaging with them in areas they are more comfortable in. We listen and that’s how we generate interest.” Launched only a few months ago was the new sleek and stylish Stealth


range of appliances from Swan, aimed at health-conscious consumers. There’s the Smart Grill, with non-stick grill plates and smart cooking sensors. The 1,200-watt Personal Blender juices, blends and grinds through ice, seeds, skin and stems for healthy smoothies, shakes, soups, sauces and dressings. Not forgetting the 1.7 litre Stealth kettle, four-slice toaster and 800-watt, 20 litre microwave. All Stealth products come in a striking all-black finish, but Mr Foulstone


confirms a couple of new colourways will be revealed at the Exclusively Show in August. When it comes to bold designs, you cannot forget Smeg. Says John Davies,


Head of Marketing: “We hold our own in the premium market with a large range of quality products available in multiple colours; these not only look the part but are made to last with premium, robust materials. We have something for everyone.” Coming in September is a new hand mixer in the 50’s style range, great


for bakers and pizza makers. There is also a new bean-to-cup coffee machine that’s creating quite a bit of excitement! Mr Davies adds: “It has a new contemporary design and comes in three


colourways. The sleek machine allows you to make the freshest coffee from bean to cup.” When it comes to the retail store experience, Mr Davies says live


demonstrations of SDAs are the best way to make a sale, with customers able to get hands-on with all the buttons and functions before they proceed to purchase.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40