NEWS EXTRA Haier sets out


Haier sets out bold growth


bold growth strategy at One


8


strategy at One Vision Conference


Vision Conference


ERT’s Will McGill reports from Anfield Stadium, where Haier unveiled ambitious plans to expand beyond white goods, accelerate UK growth and “change the game” across the smart home and home entertainment market.


leadership position built on a fully connected smart- home ecosystem.


Aiming Haier


Liverpool legend Robbie Fowler attended the conference


Haier set out ambitious plans to expand its presence in the UK and Ireland, which it announced at its One Vision Conference at 


The two-day event, held at the home of Liverpool


FC, brought together retail partners and industry stakeholders, as the company detailed how it intends to “change the game” across the smart home sector. Opening the conference, UK and Ireland Managing Director, Diego Perrone, pointed to Haier’s transformation from a domestic factory in 1984 into the world’s leading home appliance brand. He said the company is now focused on accelerating growth in the  through innovation, service and long-term investment. The brand stated that one in every four appliances sold globally now carries its brand, underlining what it described as “extraordinary momentum” across international markets. In the UK and Ireland, the company is targeting double-digit growth and a


A key theme of the conference was expansion into                company sees TVs as a major growth driver and is targeting 50 per cent of its European growth to come from the category within the next three years, contributing to a €3 billion business.


This move comes as the TV sector undergoes significant change, with Haier highlighting that Chinese brands are expected to account for more than 30 per cent of the market by the end of 2026. Alongside TVs, the company        dehumidification, while continuing to invest in core areas including washing, refrigeration, dishwashing and cooking. Neil Tunstall, CEO of Haier Europe, told delegates that innovation, rather than price competition, will be central to the company’s growth. “The consumer is the boss,” he said, adding that Haier’s approach is to stay close to customers and develop products that meet changing lifestyles.


During the event, senior leaders showcased a pipeline of new technologies, including next- generation refrigeration systems, advanced dishwashing solutions and what the company describes as “game-changing” washing innovations, such as multi-drum machines designed to improve  Haier’s new TV range, which will launch in the UK within weeks, includes entry-level, mid-range and premium models featuring high refresh rates, AI- powered picture processing and immersive audio developed in partnership with KEF. The sets will also integrate Amazon Fire TV and support Freely, providing access to major UK broadcasters via broadband. Sustainability was also high on the agenda. Haier


 impact, with targets to cut Scope 1 and 2 emissions by 50 per cent and reduce product-use emissions by 40 per cent by 2030.


Investment


Its collaboration with Liverpool FC has already       reporting millions of social media impressions within 24 hours of launch.


Former Liverpool striker Robbie Fowler was among the special guests at the event, offering a personal perspective on how technology is shaping life at home. He described the home as “where the heart is” and emphasised the importance of having high-quality entertainment, particularly for watching football.         further investment in UK infrastructure, including logistics, warehousing and after-sales support, aimed at strengthening relationships with retailers and improving customer experience.  commitment to Europe, noting that it has invested around €2 billion since acquiring Candy in 2019.


Haier announced its entry into the UK TV market


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