Shopfloor THE POWER OF ONLINE Fully integrating the Panasonic Store-


Inverness website with their in-store NCompass system has been instrumental in turning the website into a profitable part of the business. It gives the retailer access to essential business information such as competitor pricing and enables them to respond quickly and efficiently, “Being based in the Highlands means relationships and reputation still matter a great deal, particularly when you’re serving customers across such a large part of Northern Scotland,” Mr Freeman adds.


40 Powering modern retail success


With the right platform, a website can become far more than an online shop – as ERT hears from Calculus


Software Solutions, fully integrated systems are helping independent retailers save time, stay competitive and convert digital interest into real-world sales.


Advanced Retail system, allowing product information, stock levels, pricing and orders to sync automatically in real time. This removes the need for manual updates and ensures customers always see accurate, up- to-date information.


Over the past decade, retail has undergone a major transformation, with online shopping expanding year after year and becoming essential to a retailer’s success. Although launching and running a transactional website can feel overwhelming, choosing the right platform can turn the process into a streamlined, automated, and highly profitable part of your business. One of the greatest efficiency boosters for


retailers is the seamless connection between online stores and in-store systems. Calculus Software Solutions provide websites that integrate directly with their NCompass


Turning browsers into buyers Panasonic Store- Inverness is one company benefiting from having an online presence, Director Michael Freeman explains: “For us it’s really about visibility. We’ve been based in Inverness for many years and serve customers from all over the Highlands, so a well-run website helps people see what we do, explore our range and understand the delivery and installation service we provide before they even visit the shop.


“Many customers now arrive having already had a look online, so they’ve got a good idea of what they’re interested in and we can help guide them from there, which often turns that online research into a sale in the shop.”


“The website helps people discover us and see what we offer, but it’s the personal service, delivery and installation support that keeps customers coming back. Working with Calculus Software Solutions for our EPOS and website platform has made a real difference. Having everything properly integrated keeps the business running smoothly day-to-day and allows us to focus on what matters most which is looking after our customers.” As Mr Freeman goes on to explain, the website is a huge benefit for customer service, “It allows customers to browse and do their homework in their own time. With bigger purchases like TVs or appliances people often like to look at a few options first. By the time they come into the shop they’re already part of the way there, which makes the conversation easier and helps us give better advice.” The success of the Panasonic Store-Inverness website has supported the company’s growth even in challenging economic conditions. Mr Freeman and his team continue to work closely with the specialist web developers at Calculus to drive ongoing growth and performance on the platform. Mr Freeman’s advice for running a successful website: “Treat it as an extension of your shop rather than something separate. As independent retailers, the real strength is still the service and advice we offer. A website simply helps customers find the business and start that journey.


“My advice would be not to sit on the fence, a well-run website can become one of the most valuable tools in the business. Keep it clear and keep it honest. Customers just want to see what you sell and know they’re dealing with a real business. If the website reflects what you actually do in store, it will work far better than trying to overcomplicate things.”


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