HOTPOINT Advertorial


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Cooking made simple with thoughtful technology that keeps food fresh for longer


F appliance brand1


or over 115 years, Hotpoint has been a trusted part of UK homes, designing dependable, long-lasting appliances with thoughtful technology. As the UK’s most trusted major domestic , Hotpoint continues to


support today’s busy households, where the modern kitchen is more than just a place to cook - it’s where memories are created, families and friends connect, and meals are shared. With so much happening in the kitchen space, it’s the spoiled and wilted veg, uneven oven cooking, or overboiling pans that can disrupt the flow and cause everyday mishaps. That’s where Hotpoint comes in. Our thoughtful technology is designed to help keep the kitchen a functioning heart of the home. Whether it’s baking a birthday cake that rises just right, or a salad that stays fresh for a week- long meal plan, Hotpoint takes care of the details that help households run smoothly, by cooking, storing, and caring for food. In 2026, Hotpoint continues to build on its legacy of innovation, with a focus on its range of cooking and refrigeration appliances, to better support the needs of today’s households.


Keeping food fresh, for longer When it comes to keeping food fresh, our new fridge freezers help to reduce waste, while keeping food fresh for longer. Featuring FreshShield technology that gently


controls humidity to keep fruit and veg fresh for up to four times longer2


. For added freshness,


the innovative VitalCare drawer recreates the natural daylight cycle inside the fridge, helping to preserve the antioxidants in your fruit and vegetables for up to seven days3


, while Even


Flow circulates cool air evenly across every shelf to lock in taste and nutrients.


Confidence in every meal We’re a trusted partner in UK homes underpinned by a commitment to innovation that helps to make everyday life easier, as seen in our new built-in ovens. From midweek meals to weekend roasts, Hotpoint’s built-in ovens are designed for effortless cooking, fewer mishaps, and up to 60 presets ready to impress, delivering consistently great results every time. Active Multiflow technology ensures even heat distribution on up to four levels, so multiple dishes can be cooked


at once without the worry of flavour transfer or uneven results. For healthier takes on dishes, the Air Fry function delivers crispy results using little to no oil, while Active Steam helps prevent food from burning or drying out, making it easier to prepare nutritious meals with fish, meat and vegetables. And for those at-home pizza nights, the Pizza 310°C programme creates stone- baked results in under 10 minutes4 restaurant-quality cooking into the kitchen.


, bringing


Stronger kitchen sales start here For consumers considering a kitchen update or for customers you know might be due an upgrade, there’s never been a better time to invest. Hotpoint is currently offering up to £300 cashback on selected appliances5 purchased between 5th May and 12th June, making it easier to bring the latest cooking and refrigeration technology into homes. Eligible cashback products include the built-in compact and single ovens, freestanding fridge freezers, and freestanding cookers. We are proud to be the UK’s most trusted major domestic appliance brand1


, a reflection of


the confidence that consumers place in us and our technology every single day.


References


1 - Based on Trustpilot five-star rating among the leading Major Domestic Appliances (MDA) brands with published Trustpilot reviews specific to MDA and to the UK, as of September 2025. To verify visit www.hotpoint.co.uk/trustpilot.


2 - Tested by SGS, comparing spinach and rocket storage in the humidity-controlled crisper versus a conventional crisper (on average).


3 - Tested by Intertek for fruits and vegetables (blueberry, yellow pepper, tomato, parsley) directly exposed to light technology compared to a refrigerator without the same technology installed (and compared to Day 0) over a 7-day period while preserved in the crisper.


4 - Based on a standard 12” pizza, excluding preheat time.


5 - T&C’s apply. Available only on selected appliances purchased between 05/05/2026 - 12/06/2026


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