DAN HARVIE, VP OF HOME ENTERTAINMENT & APPLIANCES AT SAMSUNG UK THE ERT INTERVIEW
ecosystem that works across different devices and platforms.” This approach reflects a recognition that consumers increasingly expect interoperability and flexibility in their technology choices. At the same time, Samsung’s scale, innovation capabilities and brand strength position it as a key player in driving the evolution of the connected home.
16 Samsung Music Studio wireless speaker
Using major sporting events as an example, Mr Harvie suggests that Samsung can now deliver holistic retail propositions that combine entertainment and appliances in a single offering. “Think about a football viewing experience,” he says. “You’ve got the TV at the centre, but also refrigeration, cooking appliances and audio solutions that enhance that moment. We can now bring all of that together in a more compelling way.”
New product innovation on the horizon The structural change comes at a time when Samsung is preparing to launch a new wave of products across both its TV and appliance categories.
In home appliances, innovations include advancements in dishwashers, induction hobs and cooking solutions, designed to enhance durability, efficiency and user experience. Meanwhile, in the TV category, Samsung is set to introduce a full line-up of new models, including advancements in OLED, Mini LED and UHD technologies.
Among the most notable developments is the
introduction of Micro RGB technology, which Mr Harvie describes as a potential “next revolution” in TV display innovation. “These are significant launches for us,” he says. “And they provide a great opportunity to demonstrate how our integrated approach can bring products to market in a more impactful way.”
Looking ahead
When asked how consumers will view TVs and appliances in five years’ time, Mr Harvie is cautious about making precise predictions, but confident that Samsung will play a leading role in shaping that future. “It’s difficult to define exactly what the home will look like in five years,” he admits. “But what I can guarantee is that Samsung will be at the forefront of defining it.” A central theme of that future is connectivity, not just within Samsung’s own ecosystem, but across a broader network of devices and platforms. Mr Harvie emphasises that while the brand aims to be at the centre of the smart home, it does not seek to create a closed system. “It’s not just about a ‘Samsung home,’” he explains. “It’s about an open, connected
Samsung Micro RGB TV
The role of independent retailers Despite rapid advances in technology, Mr Harvie is clear that independent electrical retailers remain a vital part of the customer journey. “There’s no better place for expert advice,” he says. “The quality of conversation you can have in-store is incredibly valuable.” As products become more sophisticated and
interconnected, the need for knowledgeable guidance is only increasing. Samsung is therefore investing in training, demonstrations and support tools to help retailers effectively communicate the benefits of its ecosystem. “We want to ensure that retailers can bring these experiences to life,” Mr Harvie explains. “Because ultimately, they play a crucial role in helping consumers understand what’s possible.” He continues: “We’re hugely excited about bringing these categories together. It allows us to do a better job of marketing, storytelling and value creation.”
Equally important is the opportunity to build
stronger, more integrated relationships with the retail trade. “With a unified team across sales and marketing, we can develop deeper partnerships and deliver more for our partners,” Harvie adds.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
