April 2026
ertonline.co.uk
Sony announces True RGB tech as the power behind its upcoming premium TV range
While there seems to be a general consensus
from manufacturers that RGB Mini LED is a potential challenger to OLED, there’s no clear agreement on the terminology used to describe the tech. Hisense, Samsung and TCL all have their own spin. This will potentially dilute its impact on consumers, and require What we do know so far is that Sony True RGB TVs will use independently controlled red, green, and blue light sources (diodes), able to deliver wider colour, greater brightness, and the larger colour volume than any Sony TV to date.
The scant technical information on offer describes By Steve May
Sony has announced that its 2026 line of high-end TVs will debut under the banner of ‘True RGB’. Details on specific models, screen sizes, specifications and prices have
yet to be released, but the company is keen to establish its own proprietary take on what appears to be the latest entry into the RGB Mini LED screen wars.
Sirius partners with OCHRE for 2026
Sirius Buying Group has partnered with OCHRE, the Oesophageal Cancer Charity, for 2026. OCHRE is a small but deeply committed charity dedicated to improving the lives of those affected by oesophageal cancer.
This year’s partnership is particularly meaningful following the recent diagnosis
who has been diagnosed with early-stage oesophageal cancer arising from Barrett’s oesophagus. Mr Wardman is currently undergoing an intensive course of chemotherapy.
Kate Cunningham, Founder and Campaign Director at OCHRE, said: “We
are absolutely thrilled to have Sirius Buying Group’s support this year and look forward to working together in 2026. Oesophageal cancer is a cancer that’s extremely hard to diagnose and the support and awareness that Sirius will bring can help us to raise awareness, as well as supporting our work to fund research into earlier diagnosis and improved treatment options for patients.” Mark Veysey, Operations Director at Sirius Buying Group, commented: “Our Members and Approved Suppliers have always shown incredible generosity when it comes to supporting our charity initiatives and we’re extremely grateful for that continued commitment. Our Approved Suppliers are always quick to contribute fantastic products and experiences for our September charity auction, while our Members consistently show their support by ensuring those donations receive the bids they truly deserve on the night. It’s something the entire Group takes great pride in.” For more than 15 years, the organisation has worked tirelessly to raise
awareness of symptoms, support patients and their families, and generate vital funding for research.
True RGB as the result of a proprietary optical structure with precision backlight control, controlled by a new Sony-developed RGB backlight driver. shown by Sony, in the QUALIA 005 released in 2004, and the Backlight Master Drive technology which debuted in 2016. More details on Sony’s True RGB launch is expected over the coming weeks.
for HBO Max in the UK and Ireland
launched on Thursday 26 March 2026.
Running over a six-month period, the sponsorship will see Miele featured
across HBO Max boxset programming through a series of idents and ad pause moments, placing the brand within a premier, on-demand viewing environment alongside high-quality boxsets and some of today’s most talked-about series in ad supported plans. The activity forms part of an evolution in Miele’s media approach, focusing
on more targeted, high-quality environments that align with changing viewing habits and enable stronger engagement with key audiences. By increasing brand visibility, the partnership is designed to support
retail partners by driving awareness, consideration and long-term brand desirability among consumers actively planning and investing in their homes. The creative approach draws on Miele’s themes of performance, craftsmanship and considered design, creating a natural connection with the storytelling and emotional engagement of boxset viewing. For more information about HBO Max and to stream HBO movies, series and more visit:
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