April 2026 ertonline.co.ukl


so they would go elsewhere or the other way around, the buying price had gone up, in which case rather than losing the customer, we would take the hit and make less on the product.” He adds: “Not only that, but new products get added automatically from our EPOS system from our feeds, straight to the website. It’s so simple; the product uploads including prices, images and descriptions and can get put automatically into a category using AI, my team don’t have to touch it!”


Operational efficiency Mr Bell’s advice for any retailer considering getting a transactional website is to “just go for it, the Calculus system was a game changer for us.”


Digital transformation Like Panasonic Store- Inverness, C.T Bell (Crowthorne) operates a fully integrated website connected to their EPOS system and has been experiencing significant benefits as a result, Company Director, Steve Bell, explains: “We used to have a very basic website which just showed consumers the products that we sold, however it was extremely time consuming to keep up to date and we got to the stage that we just didn’t have the time throughout the day, to keep updating the information. The old website just looked tired and didn’t generate many sales. We knew that we were losing sales to other on-line retailers, so thought that we needed to do something about it. “We looked at many other platforms before we spoke with Calculus, but absolutely none of them came anywhere close to what was offered by them. “We wanted a website that would actually generate more sales and a system which was virtually maintenance free, a system which runs itself in the background. It was a no-brainer, that we could link with an EPOS system which actually showed customers the items that we had in-stock at the time. Rather than the old way, of a customer calling up and saying I’ve seen this on your website... Do you have it in-stock?” Mr Bell went further to explain the huge benefit of having your product, stock and pricing information automatically update, “this is definitely the best feature of having your website connected to your EPOS system, it shows the consumer up to date stock and pricing information.”


He says: “It’s just


great when you open up in the morning and see the sales that you have received online whilst you have been closed. Our website generates not only website sales, but also gets people walking through the door. We hear it all the time, ‘I’ve been on your website and thought that I would call in to take a look’. “There is plenty of choice out there


He continues: “The worse thing about having a system which isn’t integrated is that the products shown on your website, can be out of date models or no longer available etc. This isn’t a great journey for the consumer. When prices change on products via price feeds from Euronics, our website now automatically changes straight way, which takes away the task of a member of staff trying to find the time to carry out this task.


“Any price changes that we make ourselves


in store, are again updated on our website automatically. “What we were finding with a non integrated system, was that the prices were quite often incorrect and out of date, which in turn would either lose us customers as we were showing a higher price than what we should of been,


nowadays with other online retailers who will deliver in your area, so if that buy button isn’t on your website, they are likely to simply push that buy button somewhere else. “If they are happy with that other online


retailer, then the question is..... Would they come back to you again or would they stick with them? It’s the chance that we didn’t want to take.”


He continues: “Having Calculus supply us with our EPOS system and integrated website has given so many benefits to our business, and saves our team so much time that they can then spend serving our customers. With Calculus’s latest features such as VIP pricing and the ability to sell to trade customers on our website platform, we are excited to see how our business can grow even further’.


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