TAKE A TOWN Shopfloor Dorset 36


For this issue, ERT’s team of mystery shoppers visited and assessed eight electrical retail stores across Dorset.


Purewell Electrical, Wilverley Road, Christchurch


Purewell Electrical, a family-run business, founded in 1955 by Arthur Griffiths and his wife Doreen, moved into this 15,000sq ft store in Autumn 2014.


I was looking to buy a new vacuum cleaner, as our 10-year old appliance had suddenly stopped working. Inside the store, I was greeted by Dean, who asked if he could help. Dean started by asking if we had a particular type of cleaner in mind and he mentioned wired or corded, and bagged or bagless. I said that I would prefer a wired, bagged model and Dean


said that the store sells two Sebo models, which would meet my needs.


He showed me one Sebo model (X7), which was priced at £419. Dean said that the model features an extra-long hose and a huge 11-metre cleaning radius. He added that a range of attachments come with the model, including a dusting brush, crevice tool and clamp and an upholstery nozzle. Dean said that the brush roller is in a cassette, and he demonstrated how easy it is to remove and clean. He added that the model comes with a five-year guarantee.


WINNING INDEPENDENT


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


Dean was on good form, and the mention of the five-year guarantee was an attempt to close the sale. The store looked perfect.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40