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April 2024 ertonline.co.uk Shark NeverChange5 Air Purifier and AEG Pure 5000 Compact


Alternatively, Tower and BLACK+DECKER


offers a variety of air treatment products. It says that air conditioners in particular have been a great success over the past five years which has been intensified by the introduction of its SMART model last year.


Mike Sanderson, Seasonal Category


Director at RWK, explains: “Our Swan 12-inch Silence & Turbo Desk Fan and Silence 16- inch Stand Fan have both been developed to ensure they operate at a whisper quiet noise to deliver a good night’s sleep during the Summer months.


“Under BLACK+DECKER, we will be launching two new tower fans with SMART Technology – the BXFT50008GB 36-inch Smart Digital Tower Fan and the BXFT50009GB 30- inch Smart Tower Fan, providing consumers with complete control of their cooling. “Within Tower there will be a new T668013 5000 BTU 3-in1 Air Conditioner and two new air coolers, the T668013 6L Compact Air Cooler and the T669004 4L Compact Air Cooler with a 15-hour timer. “The Swan Retro range of cooling products will make a return in the classic Retro colours. There will also be a range of cooling products in the new trend-setting oatmeal colour within the Nordic range.” Elsewhere, SharkNinja recognises the importance of temperature regulation for its consumers and launched its “disruptive innovation”, its first entrance into the fan category. Tracey Scully, UK Managing Director for SharkNinja, says: “The FlexBreeze offers a cooling solution that is portable as well as silent. With InstaCool misting, it ensures consumers can beat the heat and help them feel up to five degrees cooler on those balmy days. We’re thrilled to offer a cooling tool that’s as versatile as it is powerful, so that you and even your furry friends can get the most out of the Summer months.”


Shark’s NeverChange5 air purifier monitors air quality and automatically reacts to pollution. It can trap 99.97 per cent of allergens and irritants and has a filter that lasts for up to five years. Alternatively, Daewoo is launching its dehumidifiers and combination air filters in 2024 which include additional laundry mode functions that allow clothes to dry more effectively indoors.


“We have also seen a shift in retail trends


from Winter seasonality, particularly in dehumidification as the UK tends to be quite wet at the best of times,” says Jim Clawley, Commercial Sales Director at ESG (Eurosonic). “Most retailers now look at this category as a 12-month product, which represents a great opportunity – with the sector predicted to grow up to 2027 and beyond.”


Product test: Igenix Smart Air Purifier with Amazon Alexa & Google Assistant


ERT has been testing the Igenix IG9600WIFI Smart Air Purifier. As the name suggests, it’s Wi-Fi compatible, which is really handy so you can control the appliance by voice using Amazon Alexa or Google Assistant. But even better, you can connect to the Igenix home app via android or iOS for remote control; the app is really simple and user-friendly with clear buttons and controls. Talking of, the purifier itself has a mini touch screen which displays its operating mode,


current temperature and air quality. The coloured LED lights identify three different air qualities (good, moderate and poor) –


great if you have the purifier near the kitchen and food smells dominate the air. With ‘Auto’ mode it will simply adjust between four fan speeds to ensure your space is purified, while UV light and Anion technology will eliminate lingering odours. Moreover, for a pet home this is a great appliance to keep nasty smells at bay. The IG9600WIFI will ensure that toxins are removed and the air is left clearer; it traps airborne particles like allergens, viruses, mould spores and pet dander.


Every now and then we put the purifier into ‘High’ power mode for a deep clean of the air. It has a three-stage filtration system with HEPA filter, plus laser sensors monitor the air quality in real time and levels are displayed on the Igenix app. Lastly, the IG9600WIFI isn’t that big; it comes with a carry handle and it’s just the right size to be portable to move around the house – which we did to test its functions in different environments. It’s extremely low hum in ‘Sleep’ mode is no distraction at all overnight. The Igenix IG9600WIFI Smart Air Purifier is available from Bluestem Group.


The Russell Hobbs RHAP1031WDW/WDB Clean Air Compact 2 29


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