ANALYSIS: AIR TREATMENT Home Appliances


Keeping homes cool,


calm and collected Igenix has been producing air treatment


products for over two decades, the brand tells ERT about its new releases and how they can do more than keep you cool.


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genix has been building its ever-evolving range of air treatment products since the brand’s conception in 2002. Inspired by the end user, the portfolio now encompasses all aspects of air treatment including dehumidifiers, air purifiers, coolers, air conditioners, and fans, ensuring there is an option for all consumers to make their home environment as comfortable as possible. Understanding that users have a wide variety of needs, Igenix engineers its product catalogue to offer solutions to these problems. For asthma and allergies caused by grass and pollen in the warmer months, air purifiers can be a big help in alleviating symptoms.


Igenix’s IG9600WIFI Smart Air Purifier.


The IG9600WIFI Smart Air Purifier from Igenix boasts H13 HEPA filtration which eliminates 99.97 per cent of polluted particles from the home, leaving air fresh and clean. Your consumers also


have the option to control the unit using their smartphone or through a smart speaker like Amazon Alexa or Google Assistant, making it easy to adjust the purifier’s settings and turn it on or off from anywhere. Bluestem Group says: “With summer fast


approaching, a key priority for consumers will be cooling their homes down, especially during the night. New for Summer 2024, Igenix is launching a pair of Seven Bladed Fans. The 7 blades mimic a natural breeze- like air flow, which is both comfortable and whisper-quiet, making them perfect for


keeping cool whilst sleeping. These fans can also be height adjusted and have an adjustable tilt-angle, so the air flow can be targeted where it’s needed.


“Cooling comes in all shapes and sizes, and Igenix is aware that different users have different needs when it comes to this category. For those who like to keep purchasing costs to a minimum and simply need to circulate the air around the room, desk fans are an ideal option. The IGFD4009W Air Circulator Turbo Fan offers more than the average cooling fan, with 360 degrees horizontal oscillation allowing the air to be distributed all around the room no matter where the unit is placed.”


Pedestal fans


Igenix’s IGFD4009W Air Circulator Turbo Fan.


are a great way of keeping users comfortable in larger spaces. The DF1670 16 Inch Pedestal Fan keeps users’ household bills lower with a DC motor, which


consumes significantly less energy than other fan motors whilst still efficiently distributing the air around the space. DC motors are also much quieter, which is perfect for use in bedrooms and home offices where disturbances need to be kept to a minimum. Some need more than just air distribution in the height of the summer months, which is where air coolers come in. Igenix’s IGFD7010WIFI Smart Air Cooler utilises ice packs and a honeycomb cooling pad, which absorbs the cold water and uses it to distribute cool air around the room. This can


Igenix’s IG9919 9000BTU 4-in-1 Air Conditioner.


Igenix’s IGFD7010WIFI Smart Air Cooler,


be a much more effective way of keeping cool for those users who don’t feel the benefits from a fan alone. There has been an increase in air conditioner


purchases over the past few years; with summers continuing to get hotter and hotter, users are more willing to invest in these higher- end products to stay comfortable. Igenix has developed a portfolio of models for different needs, with five air conditioners in their current range. For ultimate convenience, Wi-Fi enabled units like the IG9909WIFI enable users to control the appliance via an app on their smart device, or through voice commands using a smart speaker like Amazon Alexa or Google assistant.


Many users seek extra longevity and value for money when purchasing a product, which is why Igenix developed their four-in-one Air Conditioners to be year-round investments. These products, for example the IG9919 9000BTU model, have the capability to not only cool the room, but can dehumidify the air and can be used for heating during the cooler months, making them extremely attractive as a multifunction product.


April 2024 ertonline.co.uk


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