EDITOR’S COMMENT Jack Cheeseman
April 2024
ertonline.co.uk
The great outdoors I 12
n the words of Mungo Jerry, “In the Summertime, when the weather is high,” people love to be outdoors! Admittedly it is hard to imagine that right now with this seemingly endless Winter/ Spring period we’re having.
But eventually the weather will cheer up and people will begin to spend more time outside, whether that’s out and about or in the comfort of their own gardens. So what better time for electrical retailers to refresh their showrooms and entice customers in with the latest collection of outdoor tech. Rugged portable speakers are seasonal favourites, from designer Bluetooth minis to larger ‘party size’ machines with flashing lights and microphones! But it’s not just audio that can disturb the neighbours on a quiet Summer’s evening. Outdoor viewing is a growing market right now and while certain brands may already lead in this space, other players are moving in with some brilliant new innovations… such as LG’s StanbyME Go portable TV. It’s stored in a modern-looking briefcase for easy transportation,
so users can binge their boxsets at the beach or pop on a kids programme at the park. Turn to page 18 where Steve May reviews some of the coolest kit around at the moment. Then on page 24 of this issue we’re looking at the latest outdoor cooking and cleaning appliances plus some cool new lighting solutions. Those long Summer evenings mean al fresco dining is the order of the day, and thankfully there’s a growing selection of barbecuing and grilling products from some of the industry’s biggest brands. Electrical retailers may not be the first place consumers think of to shop for this kind of thing, but in recent years dealers have diversified into new areas of the market. Your customers may not expect to see BBQs, patio heaters or jet washers next to your washing machine display, but it might just be the temping reminder they need to consider upgrading their old stuff ready for the Summer season. Certain outdoor product ranges are a great extension of most indoor options. And with such
a blend of interior and exterior home spaces these days, there’s no reason why shopfloor space can’t be dedicated solely to Summertime sales… If you are updating your store or rejuvenating your window displays, why not take some pictures and consider entering the ERT Awards 2024! It’s the perfect opportunity to showcase just how good your business is! Entries for this year are OPEN – but not for much longer, so don’t delay getting your entries together. You can enter multiple categories if you wish; you know what they say, the more the merrier! If you think your store, or indeed your business overall, is the best in the industry, then tell us about it. You could be honoured with a prestigious ERT Awards trophy at the event on 24 October! There’s more information about all the categories and the entry process here:
www.ertawards.co.uk.
Email the editor at
jackcheeseman@ertonline.co.uk What do you think ?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
