MAXIMISING SALES
60 SECONDS WITH: Jonathan Eyre: Business Development Director at Polypipe
A
s far as Polypipe Building Products is concerned, the biggest focus with NBG Partners at the moment is the successful launch of Polysoil. That’s according to Jonathan Eyre, business development director for the company which was headline sponsor of the NBG Conference and Exhibition in 2019.
“Polysoil is something that we believe will be a real benefit to our sales and to our customers’ sales,” he says. “Traditionally, systems fittings like this come with moving parts and they have seals that can come apart. If a fitting fails and the seals do come apart then the job stops and the contractor has to redo everything, which is no good for anyone.”
Polypipe has engineered Polysoil so that there are no moving parts, he says, adding that this means there’s nothing to come apart and fail. “It represents a £3m investment by Polypipe. We are celebrating our 40th anniversary in 2020 and, to be honest, this is the probably the first upgrade to our soil fittings in that time so it’s a big deal for us and our customers.”
Eyre believes that the investment in Polysoil will be a real game changer for NBG Partners and their customers. “We launched it in August, but we are seamlessly washing it through the stock system as and when new stock is ordered. Otherwise, we would end up with massive overstocks of old products that we would then just have to dispose of.” He says that, with this one-piece moulded technology, Polypipe is changing the game for merchant’s customers by making those customers’ lives easier. “That will have a massive sales benefit for merchants. Soil pipes are the things that you really, really want to work properly.“
Being the headline sponsor is a way for Polypipe to demonstrate its commitment to NBG, the Partners and the deals, he continues. “The benefits of being an NBG supplier are
12
As a business, we are relationship orientated. We aren’t going out all over the internet cutting out our customers or competing alongside them, we really do value the relationships we have.
that we know there will be the business for us. We aren’t complacent in any way, we really value the fact that we have great guys from the Partners negotiating with us. We have great relationships with the Category Management Team; it’s tough, they don’t give us an easy ride and nor should they. We have just done a deal for next year and are offering a longer three year term deal with enhancements which would be a very strong benefit for us.” Eyre says longer terms deals mean that both Polypipe and the Partners can build for the long term and put promotions and plans in place, knowing that it’s not all going to be ripped away after a year.
“As a business, we are very much relationship orientated,” he says. “We aren’t going all over the internet cutting out our customers or competing alongside them, we really do value the relationships we have. We are always working on those relationships and building them up. That’s why the way we
work with the NBG Category Management Teams works so well for us , because it helps us to develop those strong working
relationships.The majority of our business comes through independents and many of those have been with Polypipe since the beginning; we’ve been part of each other’s journeys, if you like.
Obviously our factories are set up to produce volumes and in order to run them efficiently we need customers who will bring us volumes so that is why we deal with the nationals, but it’s also why our deals with NBG are so important to us.
“We reward people who buy the basket of products from us. Those who stock a wide range of our products. We have a huge number of SKUs in this market and we need people to buy into that range and the systems and innovations that we invest
in.That’s how we will best maximise our sales and those of our NBG Partners.”
January 2020
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
