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Queues at ProCook’s latest store opening


ProCook opened the doors to its latest store at Rushden Lakes in Northamptonshire recently, with customers queuing around the building to enter the new 2,300 sq ft store. It is one of four openings for ProCook in 2022 as the business pursues UK retail expansion. The new premises takes ProCook’s total UK store count to 56, and is creating six new jobs for the area.


The bright and airy store features ProCook’s


full range of high quality products, from tableware and picnicware to cast iron cookware and cutting edge knife ranges. ProCook retail director,


Andy Kerr said: “At ProCook, we know that most homewares purchases are still made in physical retail stores. You just cannot beat the experience of being expertly guided in your purchase by our lovely team and getting to handle our products for yourself in our beautiful stores.”


Quiet Mark names Samm Swain director of retailer and brand partnerships


Global certification program Quiet Mark has appointed Samm Swain as director of retailer and brand partnerships. She will lead Quiet Mark’s UK, Europe and North America retailer and manufacturer certification partnerships. Bringing over 25 years expertise in housewares, furniture, seasonal and SDA, buying and merchandising, she has worked for retail groups and been a consultant for retailers, manufacturers and electrical brands. CEO and founder of Quiet Mark


Poppy Szkiler commented: “I first met Samm, just over three years ago, when introducing Quiet Mark to her as buying director at Lakeland. Samm


saw the huge benefits to the retailer and the consumer were immediately obvious and we worked together on a license and product testing certification to help customers easily find Quiet Mark certified products.”


Samm Swain added: “In recent


years it has become increasingly important to me to use my experience to do something that makes a difference to the environment, our social responsibility, and to the consumer. Quiet Mark ticks all of these boxes, working across various industry sectors to create and enable the essential calm and serenity required within our fast paced, overly noisy lives.”


New UK sales team members at Black + Blum


Black + Blum, leaders in the premium food and drink on-the-go sector, has appointed Nitin Goyal as UK sales manager, responsible for the UK customer base. Following a recent spell in the fashion industry, Nitin ran his own business for six years designing and developing soft furnishing and accessories, which were sold via quality retail home shops. The company has also added Richard Smith as sales agent, covering many of the customers outside London and providing a more regular and personal service.


Nick Cornwell, managing director commented: “As we have built up


our product range and expanded into new categories over the past three years, it is important that we give even more focus and support to our customers. We are seeing renewed growth in our business post-Covid, and the timely arrival of Nitin and Richard into the team will help us take further advantage of this trend.”


RKW launches ‘Energy Savers’ campaign


RKW has partnered with the energy experts at Sust-it for an ‘Energy Savers’ campaign to help educate consumers on energy usage and the cost-saving benefits of all its first-party products from Tower, Carmen and Warmlite. Sust-it’s online database provides easily accessible information for RKW appliances such as cost of electricity per five minutes and yearly costs that are based on a standard UK tariff, allowing consumers to make informed choices.


With its latest campaign, energy usage information and comparisons have been applied to its ecommerce assets, while its most efficient products and ranges are being promoted with an ‘Energy Saver’ message on


6 | housewareslive.net • HousewaresLive.net


all digital content and packaging. Tower Air Fryers and Tower’s Xpress Pro Combo 10-in-1 Digital Air Fryer can save the consumer up to £94 per year on bills compared to a conventional fan oven, while the Vortx 1500W 1.3L Manual Air Fryer saves the user an average of £141 per year. Tower has invested heavily into its energy saving messages for the consumer with a comprehensive campaign for its branded website and social channels. RKW will be supporting its trade customers with the ‘Energy Savers’ campaign, supplying point-of-sale solutions and updated ecommerce content to maximise the marketing messaging.


• twitter.com/Housewaresnews September/October 2022


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