housewares for garden centres Maximising the potential of outdoors


As entertaining outdoors continues to become more common and consumers spend more money on their gardens, the trend of extending interior décor to the garden has seen a surge.


well to an outdoor environment. Mirrors can help give the illusion of extra space and reflect sunlight into dark spaces, making gardens seem endless.


Small touches Glazed characters which include bees, ladybirds, frogs, snails and the much- loved return of the garden gnome are fun, decorative personalities and also the ultimate driver of impulse sales in-store. Cast iron ornaments, coat hooks and boot holders boast rustic charm and hold high appeal as giftware. With gardeners


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etailers can expect incremental spending as taking the ‘inside out’ continues, predict experts at


Woodlodge, the UK’s leading supplier of garden pots.


Michael Wooldridge, director of Woodlodge, said: “As more people seek to make the most out of their outside spaces, the demand for great quality products that look the part, has soared. Small changes to the garden can make a great difference to how the space is utilised and the additions to our Honey & Wild portfolio, for example, will inject some colour and character back into gardens. The new lines will provide retailers with appeal across all consumer demographics and act as a powerful sales driver during key gifting periods.” With people coming to view their outdoor areas as an extension of their living space, what better way to make summer last that little bit longer than creating a fifth room in the garden?


Decorating with plants Plants are the staple of any back garden, and bring outdoor space alive with colour, movement and texture. The new decorative planters from Honey & Wild by for example, features statement pieces that include elaborate metal arbours made to order and trellises that are ideal for an outdoor space which calls out for something a little bit different. Garden mirrors have been on an upward trend, as this piece of home décor lends itself so


20 | housewareslive.net


and lead to better overall mental health. Retailers can highlight the importance of nature and how to turn gardens into safe habitats with extensions to the Honey & Wild bird care range. 2023 will see the introduction of new metal bird baths to provide a cool and refreshing respite on a warm day and coloured terracotta and glazed bird feeders designed to encourage small birds to feed and are easy to hang in various locations across the garden.


wanting their outdoor space to reflect them as a person, Honey & Wild’s latest garden signs can turn a small space into something beautiful and fun. New wind chimes are set to be popular decorations on decks and porches and gardens, adding a positive effect to the energy and mood of outdoor space. Impulse purchases such as the latest tinkling mushrooms, flowers and bees will add a hint of melody to garden settings, shrubberies, rock gardens and water features.


Interest in wildlife Encouraging biodiversity is good for the ecological balance in the garden and engaging with wildlife can lower stress


• HousewaresLive.net


Autumn Potscaping Potscaping, quite simply, is landscaping with pots. This element is often used in garden design and is ideal for smaller gardens where a focal point or impact is needed. “Potscaping also offers an easy way to add colour to a home’s exterior without digging or weeding in flower borders,” explains luxury garden furniture supplier Gardenesque. “By grouping large containers by different sizes, and different colours, powerful and colourful displays can be achieved easily and effectively throughout autumn. We recommend that you choose containers that are different sizes but complement each other in terms of shape, design and material.”


Fire it up


As the weather cools and the nights draw in, consumers are looking to get their gardens, yards or patios into shape as they embrace the autumn evenings. An outdoor fire pit is the latest must-have accessory for the garden, and ideal for evening socialising with friends and family. Whether it be a wood-burning fire pit or gas fire pit, it provides the perfect finishing touch to an alfresco area.


• twitter.com/Housewaresnews September/October 2022


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