colour in the home Introducing Digital Lavender Digital Lavender has been named Coloro + WGSN’s Colour of the Year for 2023.
have an ethereal nature. Softer lilac tones are used for consumers to interact with technology on an emotive level, helping maintain mental and emotional wellbeing rather than hinder it. Research suggests that colours with
wellness and digital escapism. Recuperative rituals will become a top priority for consumers who want to protect and improve their mental health, and Digital Lavender will connect to this focus on wellbeing, offering a sense of stability and balance.
A Colours, materials and finishes have a
visceral impact on people and the ability to uplift the mood. Pastels are often used as they speak to tranquillity, peace and
ccording to trend forecaster WSGN, purple will return as a key colour for 2023, representing
a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. Already embedded in digital culture, we expect this imaginative colour to converge across virtual and physical worlds. Deeper, more intense shades of purple
speak to nostalgia and escapism. In times of uncertainty and great change, consumers often think about the past and safer, simpler times. They call on routines, experiences, clothing, belongings and colours that remind them of specific periods.
Deep purples are synonymous with 1980s glamour, hedonism and most notably, the American performer Prince. Countless brands have released heritage collections, revisiting past designs and reintroducing them to the market.
Other key forms of escapism that have seen many through the pandemic – gaming, binge-watching TV shows such as Gen Z-favourite Euphoria and apps such as TikTok – all have one thing in common: the use of dark and deep colours. Cobalt blues, royal purples and magenta pinks are used to elevate fantasy with a cinematic and otherworldly quality. Digital Lavender is a gender-inclusive colour that is already established in the youth market, and WSGN expects it will broaden into all fashion product categories by 2023. Its sensorial quality makes it ideal for self-care rituals, healing practices and wellness products, and this purple will also be key for consumer electronics, digitised wellness, mood-boosting lighting and homewares.
colour in the home - products Mason Cash Sweet Bee Mixing Bowl
The Mason Cash Sweet Bee Mixing Bowl is intricately embossed with flying bumblebees and features a delicate honeycomb rim. The Size 12 bold yellow bowl is ideal for bread, pastry, cake, pudding and cookie mixes, and is made from earthenware making the bowl light enough to hold in one arm while mixing, but also sturdy enough to mix on the countertop. The Mixing Bowl has a capacity of 4 litres and is dishwasher and freezer safe.
u0151 486 1888
usales@rayware.co.uk uwww.rayware.co.uk
Victorinox Swiss Modern Knives
Elegant design meets knife-edge precision in the Swiss Modern Collection. Unique handles in joyful and fresh pastel hues bring colour to the kitchen, as well as flavour. On-trend colours, including olive green, almond beige, and cornflower blue, form part of the collection. Handles are shaped ergonomically to keep the hand comfortable during repeated chopping or slicing tasks, whilst every blade is formed to enable effortless cutting. Crafted with first-class, wear-resistant stainless steel and synthetic handles, each item has a lifetime guarantee against any defects in material and workmanship. This standout collection marks a contemporary and colourful update of mankind’s most important tool. Available separately or in practical sets.
u0116 234 4611
usales@burton-mccall.com
September/October 2022 •
HousewaresLive.net •
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