news Dexam freezes prices for A/W 22


Housewares brand Dexam’s Autumn/ Winter 2022 Price List, effective on 1 October, contains no price increases (except for Sistema) despite the numerous pressures on the wider market, including energy, domestic and international transport, and of course packaging.


The new price list replaces the


IHA elects three housewares executives to board


The International Housewares Association has elected three new directors to the board of directors, who will serve three-year terms, as well as three board officers, who will serve one-year terms. The three new directors are Scott Felsenthal,


CEO, Whitmor, Inc. (pictured top left); Sal Gabbay, CEO, Gibson Homewares (top middle); and Michael Hayes, chief customer officer, Newell Brands (top right). New board officers elected are Steve Greenspon,


CEO, Honey-Can-Do International LLC, as IHA chairman; Neal Asbury, president and CEO, The Legacy Companies, as IHA vice chairman/ chairman-elect; Paul Cosaro, CEO, Picnic Time Family of Brands, as IHA treasurer. Retiring from the board are William Endres,


president, Select Brands; Melissa Kieling, CEO, PackIt, LLC; and Kristine Malkoski, business unit CEO, food, Newell Brands. Reappointed for a second three-year term were Paul Cosaro and Kavita Shukla, CEO, The Freshglow Co.


February 2022 version as it highlights discontinued lines and includes details of brand new lines due to launch in the latter half of the year. New line highlights include Dexam’s latest licence Kellogg’s, RHS adult textiles, new Scion colours and new Dexam textile designs with co- ordinating storage. The one exception to the price


freeze is Sistema. Whilst there were minimal price changes on the


Sistema range in February, as a distributor, Dexam have had to reflect the increase received from Sistema. Howard Bradley, Dexam’s commercial director, said: “Apart from protecting the value of our products, this also means that there won’t be time consuming price changes for customers to work through. I’d like to thank our retailers for their support so far this year which we hope they feel is reciprocated in terms of our service and in holding prices in what is a challenging time for us all.”


Joe Davies acquires East West


Leading UK importer Joe Davies has announced the acquisition of Hemel- based East West Europe, a specialist in supplying licensed products from leading UK artists across a range of kitchen and homeware gift lines. Following the completion of Joe


Davies’ acquisition of the brand, stock, and assets, new licensing agreements


have been agreed with Bree Merryn, Emma Lawrence, LoveLilly Art, Paper Shed Designs, Sunny by Sue, Louise Tate, and Siobhan Harrison. As with every Joe Davies range, these popular collections are available through the company’s trademark ‘Little & Often’ ordering system.


Mason Cash launches ‘Mason Cash & Me’ campaign


British heritage brand Mason Cash has launched its Mason Cash & Me campaign, which aims to inspire a new generation of bakers through nostalgic narratives, while showcasing the wonderful world of baking. Mason Cash has been at the heart of kitchens for decades, with its iconic Cane Mixing Bowl a firm favourite among bakers worldwide. For many, their first memory of the Mason Cash Mixing Bowl is embedded in their early memories of learning to bake. With this message at the heart of its campaign, the brand aims to engage


consumers to bake through emotive and nostalgic narratives, while showcasing the wonderful world of baking with Mason Cash. From September to January 2023, Mason Cash and Me will reveal a series of six real- life bakers and home cooks in their own kitchens, while they create their favourite dishes using various Mason Cash products. Products featured in the campaign include the Iconic Cane Mixing Bowl, the stunning In the Forest Range, the new Nautical Collection and more.


September/October 2022


• HousewaresLive.net


• twitter.com/Housewaresnews


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