industry event Trend education


lovingly handmade gifts and a thrown-together look.


Deborah Mordain, trend researcher, said: “If the last few years have taught us anything, it’s that life is messy and unpredictable. We have learnt to embrace the imperfect, find joy in everyday moments and celebrate the little wins. This is a great opportunity for brands to expand their celebration & gifting strategies beyond ‘special dates,’ using brave and honest messaging to inspire their audience to go big on the small things.”


Flock Together explains this trend as “Nature is a universal resource. For too long black, brown and POC have felt unwelcome and marginalised in spaces that should be for everyone. Together we are reclaiming green spaces and rebuilding our relationship with nature - one walk at a time.” The Future Eden trend looks at Urban


resilience, Functional resistant & durable Utilitarian, and Pet friendly Eco-conscious. Driving the trend is the move to remote working, a democratisation of nature, and ultra-localism with a colour palette of greens, yellow, blue and soft earthy browns. Naomi Pollard, head of publishing at TrendBible, explained: “Future Eden combines the best of tech-friendly, urban lifestyles with the benefits of tending to the natural world. This trend speaks to the rising number of eco-conscious


retailers a preview of the hottest products for the coming years, as well as a platform showcasing over 600 exhibitors across 12 product sectors. On the Inspiring Retail Stage, TrendBible’s


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trend editor Wendy Lowe explored The Future of Celebration in 2023 and 2023 Home and Lifestyle Trends, identifying Recover Together, Surreal Sensual, Future Eden and Modern Renaissance as key concepts.


utumn Fair delivered a comprehensive series of trend-led presentations, giving the UK’s leading


Surreal Sense trend delivers a psychedelic disco, surreal nature, higher self-energy, and fields escapism. Liv Taylor, visual strategist and cultural researcher said: “Sensory saturated and psychedelic spaces create modern day escapism. Blending a love for nature with futuristic aspirations, brands can invite customers to lose themselves in the moment – whether at a big blow-out party or in an intimate self-care session. Heightening flavour and scent, offering a personalised experience, and using unexpected textures and colours will leave customers with something they’ll never forget.”


During the 2023 Home and Lifestyle Trends,


Wendy outlined a key trend called Radical Natural, incorporating Resilient food systems, Outdoor hobbyists, Green cities, Healing nature and Sustainable inclusion. Ollie Olanipekun of


consumers, that expect sustainable products and circular design without compromising on a fresh outlook.” Looking further ahead to 2024, Wendy


presented the Modern Renaissance trend, offering Still-life like classics rebirthed, sculptural, sensual, refined, and monumental aesthetics. Pollard explains; “Modern Renaissance echoes the rebirth of culture and the arts. As a contemporary ode to classic design and historical masterpieces – reinvented with modern form, styling and narrative – this trend story combines the best of timeless and timely chic.” A cultural reawakening emerges,


The Future of Celebration featured Recover Together - an honest, cheerful, naïve, nostalgic, and anti-perfectionist trend. While the mood is focused on rebuilding, repair, collective grief and strength in sensitivity, the colour palette is bold, colourful and inviting, celebrating progress over perfection and encouraging


18 | housewareslive.net • HousewaresLive.net


representative of the bloom that follows a fallow period. The spirit and design style of the Renaissance cascade through visual language and product design, where classic forms find a new audience and a still-life aesthetic emerges. A new wave of artists and muses become interesting to this curious consumer. Beauty is redefined for the modern age as a new appetite for more varied definitions drives a movement for skinclusivity.


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September/October 2022


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