trends Top Trends


Housewares Magazine rounds up the top trends of 2022 and looks ahead to emerging trends in 2023.


vegan friendly. And our PowerPaste which is made from natural materials is non-toxic and biodegradable. Plus, over 95% of our packaging is cardboard that can be easily recycled,” says Williams.


a whole host of features. Followed closely by the Soap Daddy, a dual-action refillable soap dispenser, which secures the refillable/ reusable trend we’ve seen grow in 2022,” she adds.


Looking ahead to trends for 2023, Williams HOUSEHOLD CLEANING


Simplicity and Sustainability According to Lucy Williams, marketing manager for Scrub Daddy UK, consumers are looking for simple and sustainable household cleaning products. “The top trends of 2022 in household cleaning have largely revolved around sustainability. Reducing plastic packaging, lowering chemicals in products, and reusable and refillable products are currently trending. Taking all of that into consideration, Scrub Daddy constantly listens to the end user and their needs, so you can see these trends reflected in our product range. Recent products have many eco-conscious ingredients such as our spray and washing-up liquid which is a non-bleach formula and


HOME DÉCOR


Light up your home According to Racheal Millband, co-founder of Tinker & Tallulah, big and bold lighting is key for consumers. “We’ve seen a big move towards the ‘more is more decor’ style, also known as maximalism. For us this has meant bold patterns such as William Morris’


Golden Lily with neon pink fringing, rich velvets, and lots of animal print,” Millband says.


28 | housewareslive.net


“As we see a rise in reusable alternatives to reduce single-use plastics across the world, we have developed solutions to combat these issues. Not only are there more and more refill stations popping up in eco shops across the country but companies producing washing-up liquid and hand soap are now offering it in refillable bags. Our best-selling product of 2022 by far has been the Damp Duster. The simplicity of the design and how it’s used has really captured the consumer’s eye for a quick dusting solution. Following that is the Scrub Daddy Dish Daddy, a refillable dish wand with


unexpected edge.”


Looking ahead to 2023, this trend will continue as she says “We saw gingham explode this summer. Not only in fashion, but homewares too such as cushions, tablecloths, and lampshades. We are just about to launch our gingham collection as this will be here to stay throughout all seasons in 2023. Giant pendants will be seen throughout homes in 2023 and not just in dining or living rooms. Experimenting with size, scale and proportion is a simple way to give your space an


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“I also think the power of supporting local and small businesses will continue to grow. Consumers are increasingly looking for handmade, special products for their homes which they can cherish for many years to come,” she adds. Adding to this focus on big and bold lighting, Industville, manufacturer and supplier of lights and furniture, has witnessed a significant rise in globe lighting, black lighting, and statement pendant sales. Between 2021 and 2022, Industville reported a 250% increase in sales from pendant cluster lights and a 270% increase in sales from its indoor black lighting range. Mara Rypacek, Industville’s managing director, says ““Black-finish lighting provides a striking sleek effect when hung over dining tables. This effortless style also pairs well with modern gothic decor and design, which is our number one interior trend set to take off in 2023!”


says “Trends we’ll see continuing into 2023 would have to be reusable and refillable solutions and general sustainability efforts in general. Consumers are more aware of the significance of this for it to be a priority for years to come. New trends we expect to see will be a rise in quick cleaning solutions to make cleaning your home easier and not so much of an effort. We are already seeing products to help you whizz around your home making it clean and tidy. So, this will only grow more into 2023.”


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November/December 2022


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