cookware - masterpan


James Sanderson, brand manager at MasterPan, spoke to Housewares Magazine about the business’ cookware offering. ith the


rising cost of living,


consumers are looking for value for money when investing in their cookware. That’s why cookware manufacturer, Masterpan is


cookware as easy as possible. We guarantee this by maximizing margins for our partners, having the lowest minimum order values, ensuring our products are always in stock and protecting our partners with selective distribution,” says Sanderson. Masterpan’s Innovative Range has been


Cookware that is made to last W


putting quality and affordability as its central focus for 2023. “It’s no surprise that consumers are looking for value for money at the moment,” says James Sanderson, brand manager at Masterpan Europe. “That can include a higher specification product for the price, additional features, or simply being safe in the knowledge that their cookware investment is made to last.


Simplicity at its best When curating its product portfolio, Masterpan has taken a simple approach to ensure retailers and customers get the most out of the product range. “We want to make selling our


supported by retailers following its UK debut at the Exclusively Housewares show in June. “Our Innovative Range always performs exceptionally well for us and our retailers. Specific great performers in that range would include the Stock & Pasta Pot which has a built-in strainer. In addition, we have the Heat-In Steam-Out Stovetop Oven Grill Pan’s which retains heat while allowing moisture to escape,” he says. The range has also been well-received by


customers, as Sanderson says “Our newest addition to our range is our performance frying pans. We have created a frying pan range for every type of customer. For our value focussed customers, we have our Endurance range that features a high-performance triple-layer non-stick coating at the best possible price. Then for our health-conscious customers


we have introduced our Grey Ceramic range that includes a PTFE free ceramic non-stick coating that is also available with our Chef handles meaning you can go from hob to oven with no worries. Finally, for our style forward customers, we have the Stone range that features an attractive 4-layer stone patterned non-stick coating and our premium Chef handles with removable silicone grips. There’s no looking back once you try one of these pans!” “We do not want to be like every other cookware brand and confuse our customers with hundreds of interchangeable ranges of the same products. Our objective is to supply a limited range of innovation based, high- quality products. Here at Masterpan our aim is to always go one step further, that could include offering the best coatings/handles for the price or products with innovative features like detachable handles. We always strive to surprise our customers with the performance of our cookware, therefore creating a long- lasting relationship,” he adds.


cookware products Sabichi 3 Piece Pots & Pans Set


Embrace your culinary creativity with this stunning set of pots and fry pan. Including 1 x 18cm, 1 x 20cm saucepans with vented glass lid and 1 x 24cm frying pan, this set is constructed in pressed aluminium with a double layer non-stick interior coating. Ideal for everyday use with all types of foods and recipes. The Sabichi 3-piece set features glass lids for the saucepans, stay-cool hardware and handles, and a superior non-stick surface for effortless cleaning. Featuring an impact-bonded induction base for optimum performance and efficiency on all hobs. An excellent and functional set designed and engineered with technicality and practicality in mind.


u01909 544 570 uthehomemakers@sabichi.co.uk


uwww.sabichi.co.uk Dexam launches limited edition colour from Chasseur


Dexam has launched a new limited-edition colour from the French cast iron brand, Chasseur. The new Chasseur Forest range is available now in bestselling sizes: a 20cm and 24cm round casserole and a 29cm oval casserole dish. Each has rounded side walls and a curved interior base, making for easy stirring. Their heavy lids with unique concentric rings creates a self-basting effect that keeps your food tender and moist while retaining the flavour. They also have an engineered stainless steel lid knob that can withstand temperatures up to 260°C and contain a groove to act as a spoon rest. Suitable for any hob type, including induction, they are also dishwasher safe and come with a lifetime guarantee.


uwww.dexam.co.uk November/December 2022 • HousewaresLive.net • twitter.com/Housewaresnews housewareslive.net | 17


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