tools and gadgets - savernake


More than just a product “


We want people to feel that they are buying a service as much as a product,” says Julian de Segundo, head of


marketing & e-commerce at Savernake. Handcrafted in Wiltshire, UK, Savernake’s knives prioritise balance, geometry, comfort, sharpness, weight and precision. They have been used by the likes of culinary experts Tom Aikens, Jasmine Hemsley and Matt Worswick, and have been scored in the top 2.5% of knives tested by CATRA (the Cutlery and Allied Trades Research Association). For 2022, it’s pretty clear that demonstrating


value for money is going to be crucial given how everyone’s incomes are being squeezed every which way. For us this will mean showing how we add additional value beyond simply buying a knife,” says de Segundo.


also offer free knife sharpening once a year to all Savernake owners. Again, all they need to do is send it to us, we’ll sharpen it and send it back free of charge,” says de Segundo.


Responsibly sourced materials From traditional woods and colourful stripes to contemporary recycled or eco-friendly materials such as Richlite, Corian or Durat, Savernake has selected and tested every material for longevity and durability. Savernake has prioritised sustainability across its entire product range, as de Segundo says “Sustainability and buying local have been two interrelated trends that we have observed, which is what led us to develop our new DNA Range of knives. Not only are they entirely made in Britain with British steel but the steel itself is made from 95% recycled scrap metal. They’re also guaranteed for life and our entire customer service ethos is built around helping our knives last a lifetime.”


Personalisation Savernake has ensured it is providing additional value through its bespoke personalisation service with 44,380 customisation options from its online knife configurator. “On our website our customisation tool allows customers to create truly unique knives and that lives on (albeit to a lesser extent) in our DNA Range. We have nine unique handle options to choose from for each of our knives and we offer complementary engraving. This still applies to anyone who buys from one of our retail partners as they can send their knife to us for engraving. We


Customer service Savernake has made an effort to ensure its customer service matches the quality of its product ranges. Each of the Savernake’s knives come with a signed letter with care instructions, and when a customer contacts the business, they are responded to by a knifemaker with expert product knowledge. This focus on service is equally important


to Savernake when working with retailers, as de Segundo says “We’re a small team which means we can be nimble and attentive to our retailers. For example, we offer our retail partners the opportunity to design their own handles, which gives them the ability to sell a product that their customers won’t be able


tools and gadgets - products Microplane Black Sheep


The new Black Sheep grater series, with photo-etched and ultra-sharp Microplane signature blades, is the new eye- catcher in the kitchen. In all-black stainless steel with a matt finish, the graters are bold, elegant, and strong! Foods are precisely cut without ripping or tearing, and as you effortlessly grate, the natural aroma is released to enhance flavour. The velvety handle and non-slip base create comfort and stability whilst grating, and features such as the PVD coating provide scratch resistance and durability. There are five different blade styles in this series: Zester, Fine, Course, Ribbon, and Extra Course.


u0116 234 4611 usales@burton-mccall.com


November/December 2022 • HousewaresLive.net • twitter.com/Housewaresnews housewareslive.net | 21


Julian de Segundo, head of marketing & e-commerce at Savernake, spoke to Housewares Magazine about the business’ focus on the additional value it can offer alongside its range of knives.


to find anywhere else, something we believe is a pretty powerful draw. What’s more, our manufacturing method means our MOQ’s are very modest.


“Being small also means that messages and


feedback don’t get lost in a game of Chinese whispers. When a retailer calls us to say they think we need to modify our POS materials, we crack on and do it. In addition, if they tell us that a particular knife is selling well, we can crack on and make some more very quickly. We also have Kieron Murphy, our head of sales, touring the country meeting as many of our retail partners in person as possible, making sure we’re providing the support they expect.” Looking ahead to 2023, Savernake will continue to place a focus on the value it can offer in addition to its product ranges. “We have a new BBQ Range coming out in spring which will consist of about six knives to cover all outdoor butchery, cooking and carving needs. We’ll also be adding some new knives to the DNA Range, such as a tomato knife as well as some limited edition handles options,” de Segundo says. “We’re partnering with a large department


store for a project which should be live in the spring. Finally, we also have a number of partnerships with chefs, artists and food brands lined up where we’ll be letting them design exclusive handles for their followers. A busy year ahead, all in all!”


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