condiments Design vs Functionality


Salt and pepper mills are an essential tool in the kitchen; however, they have more commonly been used for aesthetic purposes on dining tables. What are consumers truly looking for when purchasing salt and pepper mills? Are consumers now opting for design over functionality?


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hether its ease of filling, accuracy and consistency of the grind or durability, there are a lot of factors to


consider when purchasing a salt and pepper mill. Brendon Haxby, co-founder of online retailer Naken.co.uk, highlights the longevity of the grinder itself as the main selling point of a salt and pepper mill. “I’ve always had a sad obsession with salt and pepper grinders myself and know the best ones to buy have CrushGrind technology. CrushGrind are manufacturers of the mechanism within the grinder and are of the highest quality. In fact, CrushGrind mechanisms are tested to the equivalent of 200 years of use,” he says. However, Haxby points out that functionality and style do go hand in hand


as he says “There is the aesthetics and how it looks on your dining table or in your kitchen. Wireworks Salt & Pepper Grinders fit the bill as they are both aesthetically pleasing and have CrushGrind mechanisms installed.” Claire Budgen, commercial and marketing


director at Lifetime Brands, illustrates how consumers are prioritising design over functionality. “It’s no surprise that our bestsellers aren’t necessarily all about function, they’re about colour and style. Some of our better performers are colourful, soft touch mills. They create an individual look, are lovely to hold and of course, work. We don’t scrimp on the performance though - they have durable ceramic grinding mechanisms to grind effectively and release flavour. Having seen first-hand at a consumer show recently, our salt and pepper instore fixture drew lots of attention with its pops of colour and half the battle is getting consumers to pick up the product to instigate purchase.” “We sell a lot of salt and pepper mills. There is no mistaking that right now, they’re a great pick-up price-pointed product that brings about a lot of change for a consumer’s table.


Increasingly consumers are selecting salt and pepper mills based on style - whether that’s as a countertop accessory in the kitchen or something lovely for the table - it’s all about the look. We offer a variety of coloured


mills, in addition to textures and different materials to ensure that the styles are covered. It’s important to keep your range refreshed too as this is a category which will thrive if revived with the new looks,” she adds.


condiment products Peugeot Line Collection


Peugeot’s exceptional quality meets contemporary Scandinavian design in the new Line Collection. The Line salt and pepper mills flawlessly combine natural wood tops with a strong, striated aluminium body. The shiny metal buttons are used to adjust the grind; the more the button is screwed, the finer the grind. The mills can be mixed-and-matched with the various wood/aluminium finishes to create a two-tone salt and pepper set. Available in 12cm and 18cm sizes and equipped with Peugeot’s famous lifetime- guaranteed mechanisms and ready-to-use salt or pepper. The Line collection also offers the Line Reverse – a fully automatic, rechargeable, electric corkscrew with a graphical design. Line Reverse is fitted with the latest-generation Li-ion battery for 80 extractions with a single charge and fast charging in 2.5 hours.


u0116 234 4611 usales@burton-mccall.com FSC Salt & Pepper Mills


With over 30 years’ experience designing and producing salt and pepper mills and grinders, it is essential that every one of T&G’s mills looks great, functions well and stands the test of time. With sustainability at the forefront of everyone’s mind T&G are proud to offer a range of FSC® Certified salt and pepper mills to suit all tastes, giving tables and worktops a luxury on trend look. These sustainable mills contain the superior CrushGrind mechanism which allows the user to effortlessly grind not only salt and pepper but also, using the same grinder, whole dried herbs and spices. The FSC logo on our mills provides the customer with an independent guarantee that the forest is managed according to agreed social, environmental, and economic standards. These mills also come with a lifetime mechanism guarantee, a truly sustainable choice for consumers.


u+44 (0) 1275 841841 November/December 2022 • HousewaresLive.net uwww.tg-woodware.com • twitter.com/Housewaresnews housewareslive.net | 27


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