NEWS
Burton McCall becomes sole UK distributor of GreenPan
B
urton McCall has announced that it has entered into an agreement with The Cookware Company to upgrade its current partnership, with Burton McCall taking on full UK distribution for the brand.
Burton McCall has, for the last year, serviced the independent and key account sector for The Cookware Company, with the partnership going from strength to strength in this period. The
Lore Pieters, Sales Director at The Cookware Company, said: “Our collaboration with Burton McCall represents a major step forward in our expansion strategy, we are incredibly excited to work together to spread the message of PFAS-free living and provide UK consumers with high-quality, non-toxic cookware options. As the demand for healthier and more sustainable kitchen products continues to grow, we believe this partnership
Mohamed Hajat, Head of Sales at Burton McCall, commented: “We are delighted and excited to continue to strengthen our partnership and take responsibility for the full distribution of Greenpan cookware, bakeware and SDAs in addition to Kitchen Aid Cookware and Bakeware for the UK and continue to build on the depth and growth of these brands with both existing customers and new partnerships.”
should be directed to Burton McCall Ltd.
housewareslive.net
Jamie Oliver
announces ‘Big Love’ tableware range
J
amie Oliver has announced his new serveware and dinnerware collection, Big Love, which he developed in partnership with Lifetime Brands.
Designed to celebrate Mr Oliver’s favourite tableware essentials, and elevate the everyday as well as special occasions, Big Love encompasses beautiful, thoughtful design with durable stoneware and mango wood for today’s homes.
He said: “When you’ve poured all that love into making delicious, beautiful food, you need something equally beautiful to serve and eat it from, right? My table is all about that effortless, eclectic feel – I love it when the whole set doesn’t quite match – and that’s exactly what you get here, so whether you buy one piece or the whole lot, mealtimes will always be special.”
The range includes everything you need for special family roasts, big bakes, mugs, jugs and serving platters, perfect for all occasions.
Inspired by the joy of coming together around delicious food, the collection encourages food to be shared, with items such as large platters, big salad bowls and serving boards all able to be slotted into a lazy-trivet to make feasting easy.
Group commented: “Our new move into the tableware market is an exciting opportunity to bring to life our brand promise of making worked closely with Lifetime Brands to design a range that is not only beautiful but incredibly practical, capturing the vibrant yet
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