OUTDOOR COOKING
Sizzle and shine T
From innovative materials to cutting-edge designs, Housewares Magazine discovers the latest in the outdoor cooking.
his summer, a diverse colour palette is set to dominate. Earthy tones are predicted
to be popular because of their connection to nature, creating a calm and grounded atmosphere. Whilst Soft pastels evoke tranquility and freshness, and bold and bright colours will add a vibrant, energetic touch. Timeless black and white monochrome will remain a versatile choice, perfect for both modern and classic settings.
Meyer suggests that retailers consider stocking several key products, including its eco-friendly Earthpan and Prestige Eco ranges. These items have gained popularity for their sustainable features, such as the use of recycled materials and non-toxic coatings.. It has several new products coming in the next few months. Its Disney Monocrhome Collection includes cookware, cast iron and food preparation items, such as ceramic jars and textiles, which combines functionality with playful, stylish designs.
Additionally, its A1 Collection is expanding to include a 36cm work and a 26cm chef pan, offering more versatile cooking options. Meyer states that
in-store displays should feature Free Standing display Units (FSDUs) to prominently showcase key products. Bold, attractive Point of Sale (POS) materials, particularly for the products. Visual merchandising can be enhanced by creating themed displays that align with current trends, such as eco-friendly setups or monochrome themes. Using lifestyle images to show products in use can make them more relatable and appealing to customers.
Slice of heaven A
s the outdoor cooking sector continues to
thrive, retailers have a unique opportunity to tap into the growing consumer interest in home pizza making. Pizza is increasingly seen as a healthier alternative to traditional BBQ, offering more vegetarian and diverse cooking options, which broadens its appeal to a wider customer base. This summer, consider stocking Witt’s award-winning gas- powered ETNA pizza ovens, a must-have outdoor accessory.
Combining sleek Scandinavian design with authentic Italian cooking, both of Witt’s pizza oven models offer features such as super-fast heat-up, electronic ignition, and a choice of colours. Available as the 16 inch pizza cooking Witt ETNA Fermo and the 16 inch with a rotating stone for the perfect crispy base, Witt ETNA Rotante, its ovens offer build quality to withstand even Scandinavian weather. “The outdoor living category continues to thrive in the UK, with the Pizza Oven market being the highest growth opportunity for retailers,” says Geoff Johnson Sales Director and Pizza Guru at Witt UK & Ireland. “With many stores already offering a wide range of BBQs, adding pizza just the BBQ replacement segment. In-store demonstration is a ‘sure-
consumers who want to spend time enjoying eating outdoors rather than cleaning. The ETNA Rotante’s rotating pizza stone and secondary under-stone burner ensure 360 degrees of perfectly cooked toppings and crispy crusts, all in less than two minutes of cooking time — features that have won it Best Buy in many UK reviews from BBC Good Food to The Independent.
24 | June/July 2024
housewareslive.net
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