RETAILER FOCUS
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veryone can recall a moment when they witnessed or encountered something that didn’t quite meet expectations. By setting high standards for ourselves, you can ensure excellence and delight for the consumer.
Max Viale-Sole, Sales Manager UK & Ireland for OXO, discusses why brand marketing and instore support for retailers should be a top priority for manufacturers. He explains that the team at OXO
Max Viale-Sole, Sales Manager UK & Ireland at OXO
are constantly looking for different ways to improve its physical and online presence within retailers. “But it isn’t just a one-way street,” Mr Viale-Sole says. “It’s more
ithi t il
important than ever to work proactively alongside retailers to determine their wants and needs. All customer groups are different, so using the whether that’s by grouping products to drive basket size or providing marketing assets to tell our brand story instore.”
OXO OXO, tells Housewares
an innovative shopping experience to drive awareness and sales amongst UK consumers, inviting customers to imagine OXO tools in their own home through a new kitchen setting, while the new Lift & Learn technology visually explained a select number of products, with the aim of encouraging customer interaction.
He adds: “We have seen strong results so far, and have plans to extend this to other retailers in the future. “Moving forward, we’ll continue to offer support to all our partners. It has been another year of great growth, and we have no plans on slowing down any support.”
The most powerful tool a retailer can have is the relationship with the consumer. This can be built through many ways from: shopping behaviour, selling patterns and general feedback, all of which are very important aspects to develop and learn from in order to provide the right support to consumers. Viale-Sole explains that OXO recognises that this is something it needs to play its part in, so everyone involved can achieve the best results possible.
He continues: “Last September we launched a new branded concept
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