OUTDOOR COOKING
Pyrex’s latest Création C
Pavlina Nikolova, Trade Marketing & Digital Manager UK at Pyrex, tells Housewares Magazine about its latest offerings.
onsumers are looking for items which can withstand mechanical and thermal stock, meaning that they need not worry about it getting damaged.
Pyrex offers its borosilicate glass which is particularly convenient in storing leftovers from BBQs or serving salads in the garden.
Not only is it made from 100% borosilicate glass, but also features three-in-one functionality. Consumers can simply remove its silicone seal, around the lid, and it then becomes a sleek glass baking tray. Pyrex predicts that clear glass with vibrant, colourful lids will be popular this summer. Not only do these colours add a touch of style but they also have more of your consumers refrigerator. “Consumers are looking for storage solutions that are both aesthetically pleasing and functional, and Pyrex delivers on both fronts,” says Pavlina Nikolova, Trade Marketing & Digital Manager UK at Pyrex. When showcasing its storage ranges on displays, the brand
recommends retailers should really emphasise the sustainable aspects and versatility of its storage solutions.
Ms Nikolova explains: “We offer a full kit of branded POSM (Point of Sale Marketing) that can be adapted to any range. Grouping storage by colour and functionality can attract attention and help consumers dedicated summer display featuring Pyrex products alongside picnic accessories and BBQ essentials can inspire consumers and drive sales. “Pyrex has always been committed to sustainability, using durable
borosilicate glass that is long-lasting and recyclable. We are committed to lowering our carbon footprint, that is why 95% of our raw materials “We are constantly looking to improve, the furnace at our factory sustainable manner. Our most recent evolution recused our CO2 emissions by 15%, making it one of the most effective in the world.”
Cherish the moment, not the cinders
thanks to the X-Ray Mesh Body, enabling 360 degree views. a hibachi-style grill, complete with an included grill grate. Adjust the you’re cooking or simply enjoying the warmth, you’re in control.
0116 234 4611
sales@burton-mccall.com
22 | June/July 2024
housewareslive.net
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