news extra Euromonitor’s top 10 global consumer trends in 2022
Global market research company Euromonitor International released its highly anticipated ‘Top 10 Global Consumer Trends 2022’ report in January. Authored by head of lifestyles Alison Angus and director of consumer trends Gina Westbrook, this annual report defines the trends motivating consumer behaviour and challenging business strategies in the year ahead. Every year, Euromonitor International identifies emerging and fast-
moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. So without further ado, here are the forces that the experts at
Euromonitor believe will shape consumer habits and behaviours in the year ahead.
Backup Planners Consumers find creative solutions to purchase their go-to products or search for next best options as supply chain disruptions cause massive shortages.
Climate Changers Eco-anxiety and the climate emergency drive environmental activism for a net-zero economy. In 2021, 35% of global consumers actively reduced their carbon emissions.
Digital Seniors
Older consumers become savvier tech users. Virtual solutions must be tailored to the needs of this expanded online audience.
Financial Aficionados Democratised money management empowers consumers to strengthen financial literacy and security. More than half of global consumers believe they will be better off financially in the next five years.
The Great Life Refresh Consumers focus on personal growth and wellbeing, making drastic life changes that reflect their values, passions and purpose.
The Metaverse Movement Immersive, 3D digital ecosystems begin to transform social connections. Global sales of AR/VR headsets grew 56% from 2017 to 2021, reaching $2.6 billion last year.
Pursuit of Preloved
Secondhand shopping and peer-to-peer marketplaces flourish as consumers seek unique, affordable and sustainable items.
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The humble houseplant has become a must-have for a new generation who believe they instantly make homes more stylish. Over half the nation (55%) now cite it as their main reason for purchasing one (Dulux), with 42% saying plants are a perfect way to add an instant splash of colour to their homes. 3% say they buy them specifically to show off on social media.
Visit u
www.euromonitor.com to view and download the full report
Rural Urbanites Consumers relocate to safer, cleaner and greener neighbourhoods.
Self-Love Seekers Authenticity, acceptance and inclusion are at the forefront of lifestyle choices and spending habits as consumers embrace their truest selves.
The Socialisation Paradox Fluctuating comfort levels create a conflicting return to pre-pandemic life. In 2021, 76% of global consumers took health and safety precautions when leaving home.
“Businesses need to transform alongside rapidly evolving consumer preferences,” said Alison Angus, head of lifestyles at Euromonitor International. “Reverting to a pre-pandemic playbook will not likely generate the same results moving forward.” The customer experience needs to be multifaceted. Businesses could lose customers if the experience is not seamless and tailored. Customising digital experiences based on the target audience is critical. Sustainability is a renewed competitive advantage. Consumers will
gravitate toward eco-friendly products and communities. Euromonitor International’s annual top 10 global consumer trends
are identified through a team effort, making the most of its broad and international coverage in 100 countries across the world, from industry market analysis to quantitative global consumer surveys.
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January/February 2022
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