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news Ambiente 2022 cancelled


In early January, Messe Frankfurt, the organiser of major housewares trade show Ambiente announced the cancellation of the show for 2022.


Originally scheduled for


mid-February 2022, the decision was made in view of the exponential worsening of the pandemic situation worldwide at the time, and the accompanying tightened travel and contact regulations. Consumer goods fairs Christmasworld, Paperworld, and Creativeworld were also cancelled. According to a communication from Messe Frankfurt, the spread of the Omicron virus in Europe and Germany created an “unforeseeable dynamic” which made continuing with the shows impossible. This included the


classification of Germany


as a high-risk area and the associated travel warnings and international and intercontinental travel restrictions in countries such as India, Japan and the United States, as well as the corresponding quarantine obligations. There are no plans to postpone the event. Detlef Braun, member of the executive board of Messe Frankfurt, explained: “Since the trend- oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors.”


The next Ambiente show will take place 3-7 February, 2023.


Horwood strengthens commercial team Louise added: “I am really


Louise Ayres (pictured) has joined Horwood as its new business development manager, covering Horwood’s South East territory and key retail accounts.


National sales manager Brendan


Holley commented: “Louise joins the team at the end of November from the lighting industry and is a great addition to the Horwood Independent sales team. This recruitment further demonstrates our ongoing commitment as we continue to focus on our traditional and emerging customers within the channel.”


ProCook partners Woodland Trust


ProCook has announced a partnership with the Woodland Trust to mitigate its current carbon emissions, as part of the company’s long-term sustainability strategy. The strategy follows The Environment Agency’s road map for cutting carbon emissions and reaching net zero by 2030. The retailer has proactively


reduced carbon emissions through a number of initiatives which include partnering with DPD for carbon neutral parcel delivery, operating an all-


electric fleet of company vehicles, switching to LED lighting and operating a zero waste to landfill policy at its headquarters, but will mitigate all further emissions through its Woodland Trust donation. ProCook HR & ESG director Sarah Wheatley said: “We’ve already made


considerable effort to reduce our carbon footprint, but we still have a way to go, and mitigating our carbon emissions through the Woodland Carbon scheme will help us achieve our goal in an engaging way that directly affects UK biodiversity. This first step signifies great progress towards our net zero ambitions which we hope to reach well within the government deadline.” The Woodland Carbon scheme helps organisations reduce their carbon footprint by locking up unavoidable carbon emissions through planting trees. The Trust creates sustainable woodlands, planting UK native trees with a unique focus on nature as the ultimate beneficiary.


The Pantone Colour of the Year is…Very Peri


For the first time in its history, Pantone’s colour experts behind the have created an entirely new colour for the Pantone Colour of the Year: Pantone 17-3938 Very Peri.


Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression. The combination of violet red undertones and blues represents the


transformation of the physical and digital world. This transformation has emerged following lockdowns and isolations which has meant the digital world has taken a new place in our lives. This shift is seen in many areas including in digital art, the NFT phenomenon and the rise of the metaverse.


4 | housewareslive.net • HousewaresLive.net


“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” said Laurie Pressman, vice president of the Pantone Colour Institute. “As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”


twitter.com/Housewaresnews


excited to be given this opportunity to join the Horwood team and transfer the skills I have gained over the years to the housewares industry. I am looking forward to meeting customers, building new relationships and learning all about the industry.” Tamara Gavriloff, meanwhile, joins the Horwood marketing team as e-commerce executive, taking ownership of Horwood’s digital activity and website development. “Ensuring our brands are well


executed is crucial to building awareness and credibility in the eyes of consumers and we’re delighted Tamara is joining us to take our online presence to the next level,” said Richard Sharp, Horwood head of marketing. Tamara added: “I’m really looking forward to working in the Housewares industry for the first time and to be joining Horwood at such an exciting time for the company.”


January/February 2022


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