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bira update


New trading platform to help indies recover from pandemic


The British Independent Retailers Association (known as Bira) is calling on independent retailers to sign up to its new online trading site to help them recover from the pandemic.


B


ira, a leading trade association for independent retailers


in the UK, has launched a new trading platform, Neartoo, to help indies recover from pandemic. The website, which is set to launch in February 2022, will provide independent retailers with a new, cost- effective way to sell online, helping them build their presence both locally and nationally.


The UK-wide platform, called Neartoo, is open to all types of retail and will be owned by indies,


exclusively for indies, and will operate at significantly lower sales commission than its competitors.


Developed in the wake of the pandemic, which resulted in at least one in five independents closing for good, the nationally- advertised platform will be offering indies the chance to rebuild and grow their business on an easy to use platform designed for them.


This platform, Neartoo.co.uk, will complement their physical store and help indies move to a ‘hybrid’ model of retailing. Neartoo also maximises consumers’ growing thirst to shop locally and independently, guaranteeing that money spent within a community remains there.


Every retailer will be sharing individual profiles, enabling the consumer to know who they are buying from. This will retain that personal relationship independents retailers and consumers value.


Hundreds of Bira members signed up in just the few weeks between its launch to businesses ahead of going live to customers. Shop owners are able to either sync their existing online sales platform, or create their own through the platform if they haven’t been able to afford to create an online presence yet.


For Bira members, use of the platform is free for 12 months, and for non-Bira members, they can sign up and get five months free.


“Bira wants to help independent retailers achieve their ambitions. If there is another lockdown it will mean that stores can still sell through click and collect and not lose business to other multinational online trading stores such as Amazon. There is such a huge gap between indie’s not having an online presence and we believe they have been left behind for far too long with big tech companies taking over. This is the answer for thousands of indie stores across the UK to still maintain a bricks and mortar presence on the high street, while also allowing them to sell online but at a lower cost.”


January/February 2022 • HousewaresLive.net


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housewareslive.net | 13 CH_2101_AZ_003_Teflon_Advert_UK_HousewaresMagazine_RZ_94x265.indd 1 10.01.22 10:59


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