news
New brand identity for homeware specialist Oggi
Stocks Taylor Benson (STB) has unveiled a new brand identity created for homeware specialist Oggi. STB designed Oggi’s new visual identity to elevate the products, powering a lifestyle-focused brand that reflects ‘a life well lived’. STB’s new Oggi logotype unlocks a rich variety of brand applications. In particular, the distinctive flourish on the ‘o’ becomes a subtle yet memorable device to be stamped into the corner of lifestyle imagery, or engraved onto products themselves. Oggi has a broad portfolio of products that span 10 distinct categories, including: Barware; Fresh; Prep; Brew; Clean; Refresh; Neat; Sink; Barcart; and Serve. These are all colour-coded as part of STB’s identity system, using warm, homely hues that complement the contemporary feel of the muted, neutral primary brand palette. Fun, playful lifestyle copy such as “Makes a mean
Margarita” or “Make a mess in the kitchen” helps bring Oggi’s quirky brand personality to life.
Top Drawer postponed to 20-22 February, 2022
Following the significant increase of Omicron COVID- 19 variant cases within London and across the UK in December and early January, organisers of Top Drawer, the UK trade show for modern living, fashion and giftware, postponed Top Drawer Spring until 20-22 February 2022. Show director, Russell Rule commented: “We are committed to bringing you Top Drawer S/S22 in a safe environment that you can feel comfortable attending for your yearly buying needs. With this in mind we feel it’s the right decision to postpone to a later date in the same buying season. We will always work in the best interests of our exhibitors, visitors, contractors and staff and we believe a safe and successful event can be run in late February 2022.” Top Drawer S/S22 still promises to provide a buying destination for creative retailers next season, with over 600 brands exhibiting from across the world, coupled with new content and speakers.
BHETA announces industry
events and new members The British Home Enhancement Trade Association (BHETA) is hosting a Meet the Buyer event with The Very Group, taking place on Wednesday 23 February by way of a Zoom link.
T
he Meet The Buyer format is a tried and tested BHETA retailer networking event and has translated successfully into a Zoom format. Suppliers are
permitted a maximum of two people for a 20-minute appointment with their relevant buyer, during which they focus on product features and benefits, together with cost price proposals.
Buyers representing the following product categories will be in attendance
– DIY, Decorative, Lighting, Cookware, Bakeware and Laundry. Chief operating officer of BHETA Will Jones commented: “I’m delighted that
BHETA can secure opportunities for members to pitch to key retailers like The Very Group. We expect a big turn out.”
New members The latest housewares company to join BHETA is Queen’s Award for Enterprise winner Aydya, based in Dundee. Ethical firm Aydya focuses on two primary brands: Ion8 (sealed, leak proof water bottles with lockable hygienic spout safety covers) and Anysharp (a hands-free knife sharpener which keeps hands and fingers safely away from any blades). In domestic electricals, meanwhile, BHETA has welcomed Lloytron, which has been supplying household electrical products to the retail, wholesale, internet and mail order markets for over forty years. In the UK, Lloytron is based in the northwest of England and London with overseas centres in Hong Kong and associates in the USA, Eire and Europe. Barista & Co Coffee and FBA International UK were announced as new
BHETA housewares members in late 2021. Barista & Co Coffee takes influence from the way people live and drink.
Founder James Gray has a career background in wine and consumer goods and believes that fresh coffee, along with coffee makers, accessories and friendly advice, should be made accessible for consumers so more people can enjoy a higher standard of coffee at home. FBA International UK is a subsidiary of a company which originated
in Australia and is committed to creating smart, useful and affordable alternatives for the home and kitchen, under its own brands or client brands. Product ranges include homewares, storage, pet products and kitchenware sourced from around the world or uniquely manufactured at the firm’s own production facility in China. Finally, European Products
Brands (EP Brands), a commercial manager of crystal and glassware from across Europe, has also joined BHETA. EP Brands specialises in branded and bespoke designer glassware and associated packaging, including Villeroy & Boch, Crystal Galleries, Stolzle Lausitz and more in its stable.
January/February 2022
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