cover story - denby


Porcelain Redefined by Denby D


enby, the leading manufacturer of high quality stoneware tableware in the UK, is creating the most significant new chapter in its long and rich history. As we enter the so-called Fourth Industrial


Revolution, Denby has started a major new phase in its history by commencing the production of Porcelain at its Derbyshire base, building on its uniquely-glazed and highly durable stoneware pottery which it pioneered back in the First Industrial Revolution. A new production unit has been assembled at Denby over the last 2 years to produce Porcelain including its own dedicated kilns.


Stunning, lighter feeling and versatile, the pottery launches its first-ever Made in England Porcelain Collection.


complementing Glasses, has been designed to work as individual ranges as well as offering options to blend and layer a combination of the patterns, allowing the creation of bespoke collections. Simple, elegant Classic White can be styled with Denby’s relief Arc Blue or Modern Deco Porcelain to create a beautiful layered look.


It’s rare for a pottery to produce two very different types of ceramics in any period in its history and that is just what Denby Pottery is achieving. The stunning artisan stoneware for which Denby is known throughout the world with its jewelled glaze effects is as popular as ever both in the UK and overseas. Porcelain gives a totally new option from the Denby Portfolio – a finer aesthetic, lighter feel, elegant but strong ceramics befitting the Denby brand Denby’s Made in England Porcelain Collections are handcrafted at the pottery’s home in Derbyshire and brings to the fore Denby’s strengths of glaze expertise and craftsmanship to create unique combinations of texture enveloped in transparent glaze. Available in Classic White, Arc Blue and White and a pattern which has been inspired by the Modern Deco era, Denby Porcelain offers the ultimate in style and versatility and brings a new dimension to the art of Tablescaping, whatever the occasion from formal dinner party to laid-back breakfasts. The collection, which also has


January/February 2022


stoneware environmental attributes and is the conscious choice for lovers of Porcelain sitting easily alongside existing tableware in the home. Intended for everyday use Denby Porcelain is dishwasher, microwave and freezer safe as well as oven safe to 250°C. Supported by a strong marketing campaign


Denby Porcelain will be available during 2022. Yes, porcelain is unexpected from Denby but here it is, porcelain redefined! With this new launch, Denby remains true


to the appeal of its brand – its ‘styled by life’ philosophy; its product stories; extensive heritage; made in England provenance; true craftsmanship along with innovative and excellent design are all still at the heart of the Denby business.


u www.denbypottery.com/introducing-porcelain About Denby


The textured white Arc porcelain features Denby’s signature strength of glaze working in tune with the body and shape of each individual piece. White transparent glaze allows the relief shape of the porcelain to be discernible revealing a stunning arc shaped texture. Denby Porcelain shares Denby’s artisan


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Established in 1809, Denby has been making pottery in the heart of the English countryside for over 200 years. Using its lo- cally sourced clay, Denby has a rich heritage of creating Tableware, cookware, serveware and home decor built up over many genera- tions by skilled craftspeople. The stoneware is durable enough to allow for collections to be grown over time and beautiful enough to be mixed with existing ranges. The versatile ceramic pieces are a conscious interiors choice for a more sustainable lifestyle, both in the kitchen and around the home.


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