kitchen knives & accessories Comfort and style come first


Consumers are looking for a stylish kitchen knife that they can use day in and day out. Something they can rely on, and that is comfortable to hold. Jo Booth, senior brand manager at kitchenware brand Viners, shares her insights.


product developments. As a result of this insight, the brand can design and produce kitchenware that reflects trends and meets genuine demands. Following


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feedback received from customers through its’ members club on both


iners works closely with customers through its’ members club to gain feedback on existing lines and new


existing lines and new product development, the Viners team identified a need for safe tools in the home. This led to the development of the Assure Collection, which puts innovation and safety at its forefront with a specially designed, squared- tip knife designed to maximise safe use in and around the home, ensuring performance isn’t compromised. Jo is also a strong advocate for pushing the right messaging forward through both retail displays and packaging is vital to any new product launch: “Point of sale is essential to highlight the selling features of knife sets. Many look similar, and price points vary significantly. It may not be clear to the consumer why this is. Messaging needs to be physical in-store either visually through


imagery or video, as well as online to help guide the customer through their purchase journey.”


what’s new Tala cookware


At Tala we are proud to launch our new range of exceptionally high-quality cookware, entirely manufactured in Portugal. The range is produced from 18/10 stainless steel for superior performance. All pans feature stay cool handles and a thick impact bonded base for even heat distribution. The Superior range of pans include convenient internal litre markings for measuring liquids for immediate use. The range can be used on high temperatures and retains heat to cook food evenly. Oven safe to 210c, each piece is dishwasher safe and comes with a 25-year guarantee.


u 01728 833400 u sales@dayesuk.com


Victorinox Knives


Victorinox knives: a cut above the rest. The extensive line of knives by Victorinox brings refinement to the kitchen. Together, Swiss craftsmanship and extraordinary expertise have created a reliable line of kitchen knives that suit each and every purpose. Whether slicing, dicing, filleting, or carving, a tough task is made swift and simple with the right tool. The versatile Victorinox paring knives are suitable for all types of food preparation. Specialist knives, including the santoku and salmon, are constructed for form to fit purpose, with fluted edges to prevent food sticking to the blade. From bread and baking knives to the most effortless blades for serving steak at the table, Victorinox knives are perfected for any culinary pursuit.


u 0116 234 4611 u sales@burton-mccall.com


January/February 2022 • HousewaresLive.net • twitter.com/Housewaresnews housewareslive.net | 15


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