Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
news Horwood launches ‘Tastes of the World’ campaign
Housewares supplier Horwood has revealed details of a new biannual campaign for its Stellar and Judge brands. Each Spring and Autumn,
Retailer Orla Kiely
ceases trading Orla Kiely, the fashion and homeware brand known for retro-inspired patterns, has closed its stores and website following the collapse of its parent company Kiely Rowan. However, the home and design licensing business will still be sold through partners. Kiely Rowan is owned by Irish fashion designer Orla Kiely and her husband Dermott Rowan. A statement on
www.orlakiely.com said: “Kiely Rowan Plc, the retail and wholesale fashion business of Orla Kiely, has ceased trading as of Monday, 17 September 2018. This means our retail stores in London and Kildare and our online business have been closed. We apologise for any inconvenience caused. “Orla Kiely’s Home and Design licensing business will not be impacted, and its selection of accessories and homewares will continue to be sold through its distribution partners. “Thank you for embracing our brand and designs throughout the years and for your ongoing support. Orla, Dermott and the Team.”
Horwood will be creating a seasonal initiative which will be supported by in-store displays, merchandise, recipes, and social media graphics. Horwood marketing manager James Robinson said: “By creating appealing in-store displays across a family of products, we believe the combination of activities will increase the appeal to the end-consumer.” The first campaign launched in
August at The Housewares Autumn Show: a trade exhibition
‘to recreate recipes from their holidays and serve them in style, keeping that summer holiday feeling alive well in to the Autumn, by providing all that’s needed – from cooking tools to recipes – to bring back those delicious travel memories.’ The spotlight is on four
exclusively for independent retailers hosted by buying group AIS at its headquarters in Solihull. It will run with Horwood’s retailers in the months of September, October and November. Called ‘Tastes of the World’, it
focuses on promotional offers for a selection of Judge speciality cookware, serveware and tools. The aim is to enable consumers
Bira names new ceo
The British Independent Retailers Association (bira) has recruited Andrew Goodacre as its new ceo. He will replace Alan Hawkins, who retires after 33 years with bira. Andrew has been ceo of the Residential Landlords Association (RLA) since 2013 and previously held a senior position at the Federation of Small Businesses (FSB). Before that, he worked in the hospitality sector. Bira said: ‘Having increased membership at the RLA and implemented campaigns that raised the profile of small businesses with national and local governments at the FSB, the
Tesco teams up with
Jamie Oliver Celebrity chef and campaigner Jamie Oliver is joining Tesco, as part of a campaign by the supermarket chain to ‘help make it easier for the nation to eat well and live healthier lives’. In September Jamie will front up the retailer’s ‘helpful little swaps’ in-store, where healthier alternatives offer reduced levels of sugar, salt and fat, as well as being cheaper for customers. A basket of ‘helpful little swaps’ will cost 12% less than a regular basket. Jamie will also support Tesco’s work to help its staff and customers cook ‘great value, healthier meals from scratch’. A series of healthier recipes and tips created for Tesco by Jamie will be available in store and online. Many of the ingredients from the recipes will be reduced in price and placed together for convenience for customers, with a focus on British fruit and vegetables.
September/October 2018
committee behind Andrew’s appointment are confident they have the right person for the role.’ Chris Patterson, who led the
recruitment committee, said: “Andrew’s rich experience of lobbying government and increasing membership levels will help put bira at the centre of the High Street debate, while his relaxed and collaborative style will encourage engagement from both members and staff alike to ensure independent retailers cannot just survive, but thrive once more.” Andrew commented: “I will work hard to bring stability to
international cuisines: Spanish, Mexican, Italian and Chinese. Horwood said: ‘The recipes we have selected prove that Judge speciality cookware is not only easy to use, but also versatile.’ Examples of featured products include antipasti platters, Judge Slate, Tapas Dishes, Judge Sizzle & Serve and the Judge Paella Pan for Spanish cuisine.
bira, building on its strengths and using all my experience to grow the membership.” He begins his role formally in October, after a month as ceo designate working alongside Alan.
IKEA pilots city centre concept store
IKEA has unveiled plans to open a new city centre shop on London’s Tottenham Court Road, billed as the first of its kind in the capital. Scheduled to launch this Autumn, the store (located on the former Multiyork site) will ‘act as a new way for customers to experience
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the IKEA brand’, by offering a relaxed, personalised and tailored service for those who are planning a larger-scale home project such as a new kitchen or bedroom. It aims to ‘give customers the advice and inspiration they need to browse, plan and order their furniture, with the expertise and specialist support of IKEA co-workers, alongside a great service package and delivery offer’. The Swedish homeware giant said the venture is the first step in its ‘revised strategy in the UK’, which will focus on city centres, enhanced customer services and
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digitalisation. It is also part of a global approach to ‘bring IKEA into the heart of urban areas, as it responds to the continued growth of city living and changing consumer lifestyles’. IKEA said more details, including the name of the Tottenham Court Road store, will be released in due course. The retailer added that it is exploring other locations in London for similar outlets, as well as opportunities to test and trial different formats in the city centre. IKEA is due to open its leading sustainable store in Greenwich in 2019.
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