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Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
Three trends to watch
Trend forecasting agency Scarlet Opus selected products from the Exclusively Shows that hit the spot with its three style predictions for 2019
1.Imperfect Beauty
SCARLET OPUS SAYS: ‘Imperfect Beauty is a quest for authenticity, naturalness and realness. Basically, it’s a yearning for truth in an era of fakery, alternative facts and deception that has created an atmosphere of mistrust. ‘At its core is ‘Wabi Sabi’ - the Japanese philosophy of finding beauty in imperfection. Signs of wear, repair and weathering add value rather than devalue products. Stylish but grounded, it’s about rethinking what has value and the meaning of luxury.’
2.Clarity
SCARLET OPUS SAYS: ‘Clarity is essentially about simplification. We are living through an intense period of content consumption, being force-fed a lot of information on what to buy, how to look and what to oppose. ‘Clarity embraces products that enrich our lives, as well as empower freedom of choice. ‘It’s a minimalist mindset that advocates owning less stuff - but investing in
products that are smarter, have multiple uses and adapt to our needs - and exercising restraint so that our lives can be simpler and more meaningful. ‘Products are calming and the colours are soothing, creating a sense of stillness that improves wellbeing.’
3.ECO 2.0
SCARLET OPUS SAYS: ‘This trend explores how the choices of designers, manufacturers and consumers can impact the environment. It advocates the reuse of waste materials, recycling, and is focused on sustainability. ‘In every respect this trend links to nature, natural materials and the benefits of Biophilic Design [an innovative way of designing the places where we live, work, and learn], as well as encouraging consumers to get out and connect with nature in the great outdoors. ‘The design direction shifts away from the overtly rustic style commonly associated with the eco design movement. This is a look that is stylish and refined. It restrains rawness in order to promote sophistication, modernity, utility and durability with wide appeal; an outcome for eco product design that has greater finesse.’
Ten years ago this month in Housewares Magazine…
• Housewares Magazine commemorated its silver jubilee. September 1983 marked the birth of Housewares Magazine – the first business magazine to be published for housewares retailers in this country – and the opening of the first all-housewares exhibition: the original Exclusively Housewares in London.
• Housewares Magazine’s Mystery Shopper visited Oxford Street in London and voted Selfridges as the winner for its ‘creative approach to marketing and great service’, beating rivals House of Fraser and John Lewis.
• The best-selling housewares products at four independent retailers were: Maxwell & Williams East Meets West tableware range (number one at both Tylers in Loughborough and Stringers Homelife in Lytham), Dexam Chef’s Choice knife sharpener (Kitchen Corner, Lancaster) and OXO mango splitter (Kitchenalia, Bedford).
• Housewares brands including Royal Doulton, Le Creuset, Jamie Oliver and Rachel Allen made their debut in Argos’ biggest catalogue to date. The edition marked the retailer’s 35th year of trading.
• Lakeland planned to take store numbers to 38 with a 6,000q ft outlet on two storeys in the new Liverpool One development.
• Habitat was set to relocate from its central London store on Kensington High Street to a 20,550sq ft unit at the new Westfield shopping centre at Shepherd’s Bush in west London.
• KPMG, the administrator for wedding gift list service Wrapit, confirmed that the business had ceased trading following unsuccessful attempts by the directors to find a buyer for the business.
• Robert Welch Designs reached a confidential settlement with Marks & Spencer in a dispute over lookalike packaging.
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September 2018
Source: Housewares Magazine August/September 2008
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