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The John Lewis Partnership (JLP) has rebranded its John Lewis and Waitrose brands to highlight their employee-owned status. JLP is the UK’s largest example of an employee-owned business, where all 83,000 staff are ‘Partners’ or co-owners. Department store group John
Lewis been now has renamed ‘John Lewis & Partners’ and supermarket chain Waitrose has become ‘Waitrose & Partners’. John Lewis & Partners managing director Paula Nickolds said: “Our Partnership business model and the inherent strength of our Partners really sets us apart. That’s why the change to our visual
identity puts Partners back at the heart of everything we do. This move not only reflects the business we have become but more importantly, the business we want to be.” On September 4 the new names were unveiled on the facades of John Lewis shops on London’s Oxford Street and at Westfield London-White City and Waitrose shops on Edgware Road and Clerkenwell in London - as well as on
johnlewis.com,
waitrose.com, carrier bags, uniforms, trolleys, marketing activity, internal shop signs and selected lorries and vans. The full identity change to all
Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
Rebrand for John Lewis and Waitrose
348 Waitrose and 50 John Lewis shop facades and the combined fleet of 3,500 lorries and vans is being phased to tie in with refurbishment plans. The rebrand is being supported
by a national marketing campaign - the single biggest ever for both brands outside of Christmas - which includes a TV and cinema advert.
ASA Selection’s Voyage collection
Valerie Graham to distribute ASA Selection
BHETA wins Tussle on the Turf
The housewares industry’s two leading trade associations - bira (British Independent Retailers Association) and BHETA (British Home Enhancement Trade Association) - went head to head on July 18 in the annual Tussle on the Turf Golf Challenge at The Welcombe Golf Course in Stratford-upon-Avon. Twelve teams from both
organisations battled it out for prizes, with BHETA triumphing as the overall winner. BHETA executive DIY director Paul Grinsell commented: “Obviously we were delighted to win, but the
most important thing is to be working closely with bira and its members in a relaxed, business and networking environment.” Retailer and supplier teams of
four competed for the honours and the team prize went to Croydex (BHETA). The individual prize went to Rhys Betteridge of Plasti-Kote, while both the nearest the pin and longest drive prizes went to Darren Nickolls of KitchenCraft, playing for BHETA. The day was supported by headline sponsor MosBuild from ITE Exhibitions, Spring and
Autumn Fair and AkzoNobel. Plans are already underway for the 2019 event and more member teams are welcome from both sides.
German brand ASA Selection has appointed Valerie Graham as its exclusive distributor for the UK and Ireland Valerie Graham will be distributing the complete range of ASA Selection products from table linen and dinnerware to cutlery, kitchenware and home accessories. Michael Stein, managing director of Valerie Graham, said: “I have always been a true fan of ASA for over 20 years - their design, simplicity, width of product and quality has always made them one of the leading tabletop, porcelain and vase brands around the world. Based in London, Valerie Graham was also
recently appointed as the exclusive distributor for the UK and Ireland of the SWIG range of hydration products. Available in six colours, the drinkware
collection includes stemless wine/drinking cups, mugs, tumblers, bottles and kids’ bottles. There is also a range of lids, caps and accessories.
BHETA president Roger Morgan- Grenville accepts the trophy from bira national president Surinder Josan, flanked by Jeff Moody of bira (left) and Paul Grinsell of BHETA (right)
PHOTO: DUNJA OPALKO Lakeland launches housewares range with Mary Berry
Lakeland has launched an exclusive housewares collection in collaboration with Mary Berry. Developed with the celebrity cook and TV presenter, ‘Mary Berry with Lakeland’ comprises bakeware, oven-to-tableware,
kitchen textiles and kitchen accessories. Lakeland kitchenware buyer
PHOTO: Georgia-Glynn-Smith
Veronica Davidson said: “We’re delighted to be able to offer these new and exclusive ranges, designed in partnership with Mary Berry. The Lakeland buying team have worked with Mary for many years and we have collaboratively invested a great deal of time in making sure that everything is produced to both our exacting standards. Lovely to look at as well as to use, they make great gifts for cooks and bakers at every level of confidence.” The nine-piece bakeware range is non-stick coated carbon steel,
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housewareslive.net
with prices from £8.99 for a 1lb loaf tin to £13.99 for a 23cm square cake tin. The 12-strong oven-to-
tableware range is made of carbon steel with a cream (or cream with green rim) enamel coating. Prices start at £4.99 for a cream and green enamel 13cm pudding basin and go up to £24.99 for a cream enamel 41cm roaster. The kitchen textiles are 100%
cotton and comprise a chefs pad hob cover, double oven glove, gauntlet oven glove and apron, priced from £14.99 to £24.99. The fabric, which features a star and stripe print designed by Will Crisp, is made in Norwich by the British Textile Company.
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HousewaresLive.net
Habitat opens London flagship store
Habitat opened a new stand-alone flagship store on September 14 at Westfield London-White City. The 4,700sq ft store features more than 1,400
products from the Habitat collection across furniture, lighting, textiles and home accessories. A second Habitat store is set to open in Brighton
city centre in November, as part of the Hanningtons Estate redevelopment of the Brighton Lanes shopping area. Ranged over two floors, the 6,500sq ft store will showcase around 3,000 Habitat products, with room settings and a workshop and events space. Habitat managing director Clare Askem said:
“Westfield London will be our first large format store to offer customers a new immersive Habitat shopping experience within a major shopping mall, and is aimed at those who want the convenience of different fashion, home and entertainment retailers in one easy-to-shop location.”
• For more details, see Talking Shop on page 29. •
twitter.com/Housewaresnews September/October 2018
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