comment BARRIE SAXBY, UK Sales Director of Morphy Richards based at Manvers in South Yorkshire On the Board
What’s keeping you busy? Plenty - whether it’s facing broader market scenarios such as Brexit or the coronavirus, building plans to execute new product launches, or how we develop as a business and engage our colleagues.
What’s the most rewarding aspect of your job? When our teams work together to build really compelling propositions that work end to end - for Morphy Richards as a business, for our retail partners, and for the end shopper and consumer. What’s really rewarding is when you achieve all of these and see the end result in the market.
What’s your career background? I’ve been with Morphy Richards for just over 12 months. Prior to that, I spent 18 years in the food industry; the last nine with [British baking firm] Warburtons across bakery and the gluten free sector. The switch to non-food has been a fascinating one: a great combination of learnings to bring with me and new experiences.
Tell us a bit about Morphy Richards. Morphy Richards has a rich history of producing outstanding electrical appliances across a broad range of categories, dating right back to 1936. Putting the consumers at the heart of what we do has always been important to us; striving to make their lives easier. Today we continue to lead the market through our innovative designs and manufacturing to the highest standards.
What’s your working week like? Always varied! It’s a really rewarding combination of engaging with customers and working with our internal teams to develop the right strategies and plans to deliver for Morphy Richards, our customers and consumers.
What’s the most challenging aspect of your job?
Juggling and prioritising the many opportunities that are out there - making sure I focus our efforts on the right initiatives from within the many options.
“The switch to
non-food has been a fascinating one”
What’s the biggest challenge and opportunity facing the housewares industry’s retailers? The continued evolution of the online marketplace and offerings is arguably the biggest challenge and opportunity. Getting the right combination to engage consumers and bring products to life, whether in stores or online, combined with the visibility of prices and the ease of comparing, means that getting the full proposition right is critical.
The easyCharge Cordless iron is designed to offer con- sumers the performance of an iron with the freedom of no power cable
March/April 2020
What’s the biggest challenge and opportunity facing the housewares industry’s suppliers? The evolution of retailers, and particularly of online, provides both a challenge and an opportunity for suppliers. For Morphy Richards, it’s ensuring that we continue to add value through developing and delivering new products and keeping our everyday quality exceptionally high - whilst making sure we have market offerings that are desirable and accessible. Ensuring we can display and execute as well online as we do within stores is an ever evolving opportunity to showcase the brand.
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HousewaresLive.net
Top of the Morphy Richards range, the AutoClean Speed Steam Pro is suitable for households with large amounts of ironing. The 7-bar pump produces 140g of continuous steam
What one change would you like to see in the housewares industry? I’ve only been in the industry for a short period and it’s evolving all the time. I’d like to see the right platforms in place to ensure product quality and innovation gets the right level of focus - meaning value for money (rather than just price) gets the right level of consideration.
What advice would you give to someone starting out in the housewares industry? Always back your products - and keep the consumer at the heart of all of your considerations.
What do you do to relax? It’s all about spending time with my family. That helps keep everything in perspective. I’m also in training for a marathon later this year - maybe less ‘relaxing’ but it’s really positive, physically and mentally.
Morphy Richards says: ‘This matching white kettle and toaster offers sleek lines to grace any kitchen’
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