KENWOOD LAUNCHES NEW CAMPAIGN,
TO INSPIRE EVERY DAY COOKING Kenwood kicks off new communication campaign to show audiences that Kenwood CAN handle anything a passionate home cook throws at it.
In March 2020, Kenwood unveiled a new £1.5 million TV, Digital and In-store communication campaign - Kenwood CAN. The new platform aims to inspire audiences to say ‘yes’ to the joys of everyday cooking. Showcasing how Kenwood products are created to keep up with all cooks in the kitchen.
Key to the new campaign, is growing the long term retail value of the Food Preparation category. Focusing on the insight that when you love cooking, losing yourself in the process can be even more rewarding than devouring the food you create. This has been combined with the brand promise that Kenwood CAN handle anything a devoted cook throws at it.
The communication showcases how Kenwood’s range of appliances can create delicious and meaningful dishes. No matter how much time Brits have on their hands, Kenwood want families to know they have the ability to create delicious food, with ease.
The new adverts focus on life in the UK & Ireland for cooks of all levels. Showing how no matter what your challenge, Kenwood can help to solve it. The new spot highlights the importance of bringing families together with food, through the lens of the cook and the person they’re cooking for.
Alex Pickering, Marketing Director at Kenwood said, “Kenwood has been famous the world over for innovation, quality and great design. In particular, the Kenwood Chef has become iconic in our kitchens. Today, we are excited to launch our new communication that encompasses everything that Kenwood CAN do for every devoted cook, family or beginner. We have products that ensure every meal is delicious, whatever you want to cook, Kenwood CAN. What’s more in these uncertain times, home cooking and baking is something core and fundamental that allows us to provide some comfort to those we love and those in need”
kenwoodworld.com/uk
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