shownews
Exclusively Shows team up with Sirius Several new projects are planned for the upcoming Exclusively Shows
B
rooke House Exhibitions, the organiser of co-located London trade shows Exclusively
Housewares and Exclusively Electrical, has announced details of a new initiative with Sirius Buying Group. Sirius will hold a convention for its members
on the first day of the shows, which take place on June 12 and June 13 at the Business Design Centre in Islington. The convention will be staged on the atrium
level of the Gallery Hall above the Exclusively Electrical show, which specialises in small domestic appliances (SDAs). Sirius Buying Group represents 162 members
and 250 independent retail outlets that stock home appliances, with a collective trade purchasing power of more than £100 million. Sirius commercial director Steve Jones said:
“We feel Exclusively Electrical presents a great environment for our members to see what SDA and housewares are available to them. “The event is supported by a number of our
approved suppliers, and it will be great to get our members along to discuss the level of business already done in the group, and the opportunities there are to take advantage of. “The show provides the perfect platform
for us to do this and, in return, ensures more retailers will attend the event – which is great for our suppliers exhibiting. A win-win for all involved!” Show director Simon Boyd added: “We’re
delighted to have reached agreement to work closely with Sirius to support the independent sector. The attendance of Sirius members will offer our electrical exhibitors the opportunity
to promote products to this important group of retailers.
Gathering momentum “Exclusively Electrical and Exclusively Housewares have once again secured a great line-up of leading brands in the housewares and SDA sectors. This new initiative will add further momentum to our relationship with the retail sector, and we look forward to welcoming Sirius members.” Meanwhile, Brooke House Exhibitions has
announced more details of its joint programme with bira (British Independent Retailers Association). Bira will have a stand at Exclusively for the first time and several joint marketing activities will be introduced to promote the shows to bira’s members. One highlight is the ‘Bira Bonus’. Bira
members that attend the shows will be given a £100 bira bonus voucher that can be used towards an order with a minimum value of £300 (net vat) made with an exhibitor that is a bira Direct supplier. Also new for all retailer visitors is the chance
to win a ‘Survive and Thrive’ consultation, from the design trend forecasting consultancy Scarlet Opus. The winning store will benefit from a review
of its layout, decor, product offering, merchandising, website, social media and ‘customer experience’. A member of the Scarlet Opus team will visit the store for a day, at a date agreed with the store, and then offer recommendations for development. Any independent retail business can enter
(but if it operates more than one store, only one store will benefit). Exclusively said: ‘Our only request is for the winner to share the journey of the implementation and the results.’
On trend In addition, Scarlet Opus will be reviewing all of the exhibited products at the shows and identifying those items that it feels are examples of three design trends that it has forecast for this year and next. The Autumn/Winter 2018-2019 theme is
CGI impression of Exclusively Shows 2018 34 |
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‘Imperfect Beauty’, which celebrates ‘imperfection as a form of authenticity and creative expression’. The Spring/Summer 2019 theme is ‘Clarity’: a style based on ‘feel and function’ encompassing ‘products that are ‘calming, nourishing’ and offer ‘freedom of choice’. The third trend is ECO 2.0. This style is described as ‘a new take on sustainable products made using recycled/re-purposed materials that are refined and more luxurious in
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HousewaresLive.net
look and feel’. Scarlet Opus will host a seminar discussing
the trends, and create a trend display and Christmas window installation incorporating relevant products from the show. The team will be hosting guided tours of the
shows highlighting ‘on trend products’ on Tuesday (June 12) at 1pm and 2pm and Wednesday (June 13) at midday and 2pm. To register for a place, go to the new-look Exclusively website at
www.ExclusivelyShows.co.uk.
The influencers 2018 will also see the return of the ‘brand showcase’, which was launched last year to promote exhibitors and their wares to the consumer media, influencers and bloggers. More than 50 journalists attended in 2017
from 35 publications (both online and in print). Titles that featured brands as a result included ‘GQ’, ‘Hello!’ online , ‘Good Housekeeping’, ‘Ideal Home,’ ‘Take a Break’, ‘Sainsbury's magazine’, and ‘Livingetc’. New for 2018, a ‘Christmas in June’ press hub
will be created, focused on products that will potentially be featured in the media’s Christmas gift guides. Exclusively explained: ‘Traditionally the British
press starts looking in July for potential gift and gadget ideas to feature in their festive season editions. But we want exhibitors to get ahead of the competition. “Having products placed within key titles in
the lead-up to Christmas is not only great for brand visibility, but can make a huge impact in terms of sales.’ Exhibitors who would like to find out more should email
richardwatts@exclusivelyhousewares.co.uk.
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March/April 2018
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