shownews A taster of Tendence


Tendence directorBettina Bärpreviews some of the highlights of the upcoming German trade show


B


illed as Germany’s most international order platform for the second half of the year, Tendence


returns to Frankfurt am Main from June 30 to July 3. More than 20,000 retailers are expected to


attend the trade show, to source products for autumn/winter and spring/summer 2019. They will view the wares of around 1,100 exhibitors across nine product groups: • Lovely Home offers home and furnishing ideas for home and garden; • Culinary Gifts comprises accessories for preparing, dining and entertaining, and gourmet gift items; • Seasonal Decoration covers the spectrum of seasonal decorations for festive events; • Pure & Elegant features furniture, textiles, lighting and home accessories; • Gift Classics encompasses giftware including stationery, handicrafts, figures, candles and promotional items; • Young Gifts includes souvenirs, stationery, games, toys and accessories for children; • Outdoor Living is a staged exhibition area of outdoor furniture and accessories combined with ornamental plants, garden plants, tree nursery stock and accessories; • Jewellery, Fashion & Beauty consists of authentic, fashion and unique handcrafted jewellery and watches, leathergoods, bags,


fashion accessories, travel luggage and accessories, beauty accessories and bodycare and wellness articles; • International Sourcing is for high-volume business of gift items, games, crafts, stationery, personal and fashion accessories, jewellery, home accessories, small items of furniture, textiles, lighting, seasonal decorations, outdoor accessories, and table, kitchen and household products. But according to organiser Messe Frankfurt,


‘Tendence is more than just an order platform – it’s also a source of value added and know- how for the trade’. Tendence director Bettina Bär explains: “The


high quality of the special presentations at Tendence is our unique selling proposition. In particular, they aim to give small to medium- sized retailers’ inspiration for displaying products effectively and making a visit to their store a special experience for customers.” For example, visitors can source ideas around


the concept of ‘living in green’ at the Outdoor Living Area, which will be bigger than ever before this year. Here, garden plants will be shown together with outdoor lifestyle products, as well as on an outdoor area. Another source of ideas is the ‘Concept Store


Inspirations’ product presentation, where the spotlight is on point-of-sale displays and assortment compilation. The aim is to show


retailers how to turn their shops into conceptand experiential stores. Via two themed areas, ‘Deep Blue’ and


‘Mountain High’, visitors canfind out about coherent shop concepts from the customers’ perspective. The presentation also includes ideas on the subjects of ‘colour worlds’ and ‘product selection’. New at Tendence 2018 is the Paper & Friends


special area. Aimed particularly at owners of book shops and stationers, the show revolves around ideas for the effective presentation of space-intensive wall calendars, cards and gift books. Also making its debut is The Pioneers of


Lifestyle Congress. Targeted at lifestyle innovators and start-ups, as well as experts and insiders, speakers who will provide insights and discuss best-practice models of the lifestyle industry in lectures and workshops. Additionally, the ‘Lifestyle Start-Up of the Year’ will be announced. Meanwhile, the Tendence Academy will offer


tips for shop and window design and start-up help for the online business and marketing. Finally, craftspeople and jewellery designers


will present their creations in two special areas as part of Messe Frankfurt’s ‘Talents’ promotional programme.


· Details: www.Tendence.MesseFrankfurt.com


March/April 2018


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