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A new brand structure will be unveiled by KitchenCraft at Spring Fair and Ambiente. The housewares supplier’s
recently acquired brands such as Chef’n, Rabbit, London Pottery and Maxwell & Williams will be presented under the KitchenCraft name. In addition, Creative Tops -
and all the brands it currently manages, such as La Cafetiere, Mikasa, Katie Alice and V&A - will also come under the KitchenCraft umbrella. The shows see the first stage of going live with the new brand structure and although the name Creative Tops will be retired as a trading name, it will now be used as a brand name, coming from KitchenCraft and refocus on its strengths in surface pattern design across tablemats, coasters, small tabletop collections and gifts. KitchenCraft managing director Matthew Canwell said: “We felt it
Monday February 4 2019 THE NATIONAL MOTORCYCLE MUSEUM, BIRMINGHAM
KitchenCraft announces new brand structure
was important not to lose the individual strengths that each of the brands we now manage has, but instead to reinvigorate them and give them a point a focus and form an integral but clear part of our overall strategy. In addition, we aim to simplify ordering processes for our retail customers, and having one main trading name was an essential part of that process.” KitchenCraft will be exhibiting at both Spring Fair and Ambiente with two stands at both shows: one focused on cook products and one focused on dining products.
New ambassador for National Home Improvement Month
National Home Improvement Month has recruited BBC presenter, DIY enthusiast and property developer Georgina Burnett to be an official ambassador. The aim of the campaign is to encourage UK consumers to improve one area of their home during the month of April, to make their house ‘the haven they have always dreamed of’. National Home Improvement
Week is a BHETA (British Home Enhancement Trade Association) initiative under license from The Relations Group. BHETA is a trade body for manufacturers,
suppliers and distributors in the home enhancement market, including DIY, garden and housewares. According to BHETA, only 28% of Brits carry out home improvements more than once a year - with the main reasons being expense and a lack of DIY skills. BHETA home improvement
director Paul Grinsell said: “We’re delighted that Georgina is behind the National Home Improvement Month. She will be fronting, supporting and underpinning the activity of 22 leading brands of BHETA members collaborating and sponsoring this industry
Spring Fair reveals speaker line-up
Spring Fair will host a raft of speakers across three theatres at Birmingham’s NEC from February 3 to February 7. Keynote speakers confirmed include: Jo Fairley,
entrepreneur and founder of Green and Black’s; Louis Vuitton city merchandising manager Davy Pittoors; Tamara Kelly, shopping editor for ‘Ideal Home’ magazine; Gail Willows, Schmidt programme manager at the Ellen MacArthur Foundation; Kate Bailey, senior curator for the Victoria and Albert Museum; Diane Wehrle, insights director for Springboard; Cate Trotter, founder of Insider Trends; Jackie Klimes, partnership manager of Pinterest; and Caryn Franklin MBE, fashion commentator, TV presenter and broadcaster. Julie Driscoll, managing director of Spring Fair,
said: “This year’s Spring Fair will deliver a more diverse line-up of speakers than ever before. With everything from industry heavyweights to newcomers offering a fresh take on how to do business in the retail sector, Spring Fair is ensuring that there will be something for everyone at the show.”
initiative.” They include Yale, Fiskars,
Nilfisk, Sherwin Williams brands Valspar and Ronseal, Husqvarna brands Gardena, Flymo and McCulloch, Croydex, Doulton Water Filters, ZEP UK, Urfic UK, LG Harris, Gorilla Glue, Shurtape and Schneider Electric.
2018-2019 gia national winners announced
including the UK’s own Potters Cookshop in the Essex town of Hockley and Ireland’s Arboretum Home and Garden Heaven in Co. Carlow.
Each national gia winner will be
The International Home + Housewares Show and International Housewares Association (IHA) – global sponsors and organisers of the Global Innovation Awards (gia) programme – have revealed the names of the 2018-2019 national gia winners. A total of 30 home and
housewares retailers from 29 countries have been selected,
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housewareslive.net
invited to the 2019 International Home + Housewares Show, held from March 2 to March 5 at McCormick Place in Chicago. A jury will then choose up to five gia Global Honorees and the winners of the Martin M. Pegler Award for Excellence in Visual Merchandising and the gia Digital Commerce Award for Excellence in Online Retailing. On March 2, the national winners will be honoured at a
festive awards dinner, where the Global Honorees and the Martin M. Pegler and gia Digital Commerce award winners will be announced. The national winners will also be highlighted in a showcase at the exhibition which will feature visuals of their store designs and branding ideas, visual merchandising and displays. The gia programme was
created by the International Home + Housewares Show and IHA to foster innovation and excellence in home and housewares retailing throughout the world.
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HousewaresLive.net
Cole & Mason celebrates centenary
Cole & Mason, the British mills and seasoning brand which is part of the DKB Household group, celebrates its 100th anniversary in 2019 with a host of new product development. This includes the launch of the Precision+ grinding mechanism, which promises to deliver Cole & Mason’s ‘best pepper grinder ever’. The year-long celebratory push will kick off
in February at Spring Fair and Ambiente, and will sit alongside new product from DKB Household’s flagship brands Zyliss, Jamie Oliver and Ken Hom. All packaging will carry the new ‘1919-2019’ Cole & Mason logo. Commenting on the anniversary, Joe Brawn, brand lead at Cole & Mason, said: “Cole & Mason as a brand has always been synonymous with British design and style and to have made it to 100 years is really something we’re extremely proud of. We wanted to mark the occasion with a significant product development and we believe we have that with Precision+.”
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January/February 2019
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